The A-Z of e-commerce

Build your dropshipping and e-commerce knowledge, term by term, and understand key metrics for success.

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A-Z of E-Commerce
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Glossary
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Job Costing

Gain insights into job costing, an accounting methodology crucial for businesses engaged in customized or project-based work. Discover its key components, and strategies for effective implementation.

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Joint Venture

Discover what a Joint Venture is, its benefits, and key considerations for success. Learn how JVs can lead to risk sharing, access to new markets, and fostering innovation.

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Just-in-Time (JIT)

Learn about Just-in-Time (JIT), a management philosophy that aligns raw-material orders from suppliers directly with production schedules. Understand the key principles, benefits, and challenges of this strategy that aims to increase efficiency and decrease waste.

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KPI (Key Performance Indicator)

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Key Performance Indicator (KPI)

Explore the meaning of Key Performance Indicators (KPIs), their importance in business success, common examples, and effective KPI management strategies. Achieve your business objectives by leveraging measurable metrics.

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Keynesian Economics

Explore the concepts of Keynesian economics, a theory advocating for government intervention to manage economic fluctuations. Developed by John Maynard Keynes, learn about its principles, effects on policy making, and its role in shaping today's economic policies.

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Keyword research

Explore the fundamentals of Keyword Research, a critical component of SEO. Understand its key aspects, strategies for effectiveness, and its role in content marketing and PPC advertising campaigns.

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Landing Page

Find tips for optimizing landing pages to increase conversion rates and drive more successful outcomes from your marketing efforts.

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Landing page optimization

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Lead generation

Explore the concept of lead generation, a fundamental activity in the marketing funnel. Understand its key components like content marketing, social media, SEO and SEM, and effective strategies such as inbound marketing, outbound marketing, and lead nurturing.

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Lean Manufacturing

Learn extensively about Lean Manufacturing, a production philosophy aimed at waste reduction, efficiency improvement, and value maximization. Understand its origin, key elements, and the numerous benefits it offers.

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Leverage

Explore what competitive advantage means, its various sources such as cost leadership and differentiation, and strategies to maintain it like innovation and quality. Learn how businesses can leverage it for superior performance and long-term profitability.

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Liabilities

Learn about liabilities in business, including their definition, key types such as accounts payable, loans and bonds payable, accrued expenses, and effective strategies for managing them to ensure long-term financial stability.

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Lifetime value of a customer (LTV)

Learn about the concept of the Lifetime Value of a Customer (LTV), how to calculate it using key components, and effective strategies to increase it for maximum business profitability.

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Limited Liability Company (LLC)

Dive into the details of a Limited Liability Company (LLC), its advantages including limited personal liability, tax, and management flexibility, and the key considerations for forming an LLC. The article also explores state-specific regulations for LLCs and the significance of crafting a comprehensive operating agreement.

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Liquidity

An in-depth guide on liquidity ratios, including their types, importance, and applications. Understand how these crucial financial metrics can assess a company's financial health and stability, guiding sound investment and business decisions.

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Liquidity Ratio

An in-depth guide on liquidity ratios, including their types, importance, and applications. Understand how these crucial financial metrics can assess a company's financial health and stability, guiding sound investment and business decisions.

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Live chat support

Explore the world of Live Chat Support, a vital customer service tool providing real-time communication between businesses and customers. Learn about its benefits, features and strategies for optimization.

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Logistics

This article explains the concept of Reverse Logistics, a process of handling returned products effectively. It focuses on key components such as returns management, refurbishment, recycling, and inventory management, along with the challenges and benefits associated with it.

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Logo Maker

Learn how to create a professional logo for your dropshipping business using a logo maker. Boost your brand's identity and attract more customers with a standout logo.

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Lookalike audience

Delve into the world of Lookalike audiences, a powerful digital marketing concept that targets individuals similar to your customer base. Discover the benefits, process of creation, and impactful use of lookalike audiences across platforms such as Facebook, Google, and LinkedIn.

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Loss

Explore what product liability insurance is and how it protects businesses from financial losses related to product-related lawsuits. Discover how this type of business insurance covers legal costs, settlements, and damages related to manufacturing defects, design flaws, marketing errors, and damages resulting from the use of products.

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Loss leader

Explore the concept of 'Loss Leader' — a pricing strategy wherein a product is sold below its market cost to stimulate further sales of profitable products. Also, learn about key considerations for implementing a loss leader strategy.

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Low-ticket dropshipping

Discover the intricacies of low-ticket dropshipping, a model focusing on selling inexpensive products in high volumes. Explore key strategies for success, potential challenges, and the benefits of this approach to e-commerce.

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MAP pricing (Minimum Advertised Price)

Learn about MAP (Minimum Advertised Price) Pricing, a strategy manufacturers use to maintain pricing consistency across retailers. Discover its importance, how it works, and its benefits for brand image and profit margin protection.

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MRP Meaning

Learn what MRP (Maximum Retail Price) means in the context of dropshipping. Explore how to check MRP with Spocket to ensure you offer competitive prices on your dropshipping store.

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Margin

Explore the concept of margin in business, understand its types such as gross, operating, and net margin, comprehend its importance in a company's profitability and cost control, and learn about various margin optimization strategies.

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Market Capitalization

An in-depth guide on Market Capitalization - a crucial financial metric that defines a company’s value. Learn about its types, importance and how it guides investors and analysts in decision making.

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Market Development

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Market Leader

Explore the concept of Market Leader in business, its characteristics, the advantages it holds, and the potential risks and challenges. Also learn about the strategic importance of continuous innovation, effective marketing, and superior customer satisfaction for retaining market leadership.

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