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Is ThemeForest Legit?

Is ThemeForest Legit?

Khushi Saluja
Khushi Saluja
Created on
July 23, 2025
Last updated on
July 23, 2025
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Written by:
Khushi Saluja
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ThemeForest, a part of the Envato Market, is one of the world’s largest online marketplaces for buying and selling website themes and templates. It has become a go-to destination for web developers, designers, and website owners looking for easy-to-install, customizable themes to build their websites. Whether you’re building a WordPress blog, an eCommerce store, or a business website, ThemeForest provides a wide variety of themes and plugins to suit various needs.

Since its inception in 2008, ThemeForest has grown to host over 50,000 themes, offering templates for not only WordPress but also for platforms like Joomla, Magento, and HTML websites. It provides both paid and free themes created by a community of talented developers and designers. But with so many options, you might wonder: Is ThemeForest legit? In this review, we’ll explore the legitimacy, quality, pricing, customer support, and alternatives to help you make an informed decision.

What is ThemeForest?

themeforest

ThemeForest is an online marketplace where web developers and designers can buy and sell website themes and templates. It is part of the Envato Market, which hosts a variety of creative assets such as graphics, music, videos, and plugins. Launched in 2008, ThemeForest has grown into one of the largest and most well-known platforms for purchasing website themes.

The platform offers themes for various content management systems (CMS), including WordPress, Joomla, Magento, Shopify, and many more. Whether you're building a personal blog, an eCommerce store, or a business website, you can find a theme to match your needs.

What sets ThemeForest apart is its extensive library of themes, with thousands of options across different niches, from photography and portfolio websites to corporate and online store templates. The marketplace allows individual developers and design agencies to sell their themes, giving buyers a vast selection to choose from, often with detailed customization options.

ThemeForest: A Marketplace with Diverse Options

ThemeForest has established itself as the world's largest theme marketplace, offering themes for every platform, from WordPress to eCommerce systems like Shopify and Magento. It’s part of the Envato Market, a popular platform for creatives to buy and sell assets such as graphics, video footage, music, and themes.

What Makes ThemeForest Stand Out?

  • Variety of Themes: With thousands of themes available, ThemeForest provides something for everyone. Whether you're a blogger, an entrepreneur, or a small business owner, you’ll find themes for WordPress, Joomla, Magento, and even HTML templates.
  • Customization: Many themes come with advanced customization options, allowing you to change the design, layout, colors, and more. Some themes even integrate with page builders like Elementor or WPBakery, providing a seamless drag-and-drop experience.
  • Regular Updates: The majority of themes available on ThemeForest are regularly updated to maintain compatibility with the latest versions of platforms like WordPress and Joomla.

Is ThemeForest Legit? Examining the Platform’s Trustworthiness

Yes, ThemeForest is legit, but like any platform, it’s crucial to understand the pros and cons. Here’s what you should know:

The Pros of Using ThemeForest

  • Large Selection of Themes: ThemeForest boasts over 50,000 themes, covering everything from eCommerce templates to portfolio and personal blog themes. This wide variety means you’re likely to find a theme that fits your project’s requirements.
  • Global Market: ThemeForest serves customers worldwide. Whether you’re in the U.S., Europe, or Asia, you can access the themes and plugins that suit your specific needs.
  • Independent Designers: ThemeForest allows individual designers to upload their themes, giving customers access to a vast pool of creativity. You’re not limited to a few premium designers, but rather, you get to explore designs from global talents.
  • Affordability: ThemeForest themes generally range from $30 to $100, which is more affordable compared to hiring a custom designer for a website. It offers an easy and affordable way to get a professional website without needing deep technical knowledge.

The Cons of Using ThemeForest

  • Variable Quality: While many themes are top-notch, some can be poorly coded or outdated. This is why it’s important to read reviews and check the theme’s update history before purchasing. You don’t want to end up with a theme that’s not compatible with the latest version of WordPress or Magento.
  • Inconsistent Customer Support: Since ThemeForest is a marketplace and not a direct theme developer, customer support varies greatly between developers. Some themes offer robust support and documentation, while others may not respond to queries quickly.
  • Additional Costs: Many themes come with additional costs. For example, some themes require the purchase of plugins to unlock certain features, or you might have to pay for premium support or extended licenses for multiple site usage.
  • Overloaded Themes: Some themes are overloaded with features, which can slow down your website. While it’s tempting to buy a feature-packed theme, it’s essential to choose one that aligns with your website’s actual needs to maintain good performance.

Theme Quality on ThemeForest: What to Expect

When it comes to quality, ThemeForest offers themes for various niches, and their quality can range from excellent to mediocre. Here's how to evaluate the themes on ThemeForest:

  • Read User Reviews and Ratings: Every theme on ThemeForest has ratings and reviews from previous customers. Checking the reviews can help you gauge the theme’s performance, ease of use, and the level of customer support. A theme with many positive reviews is a good indicator of quality.
  • Check for Regular Updates: A theme that hasn’t been updated in months or years may no longer be compatible with the latest versions of platforms like WordPress. Ensure the theme is actively maintained and regularly updated to avoid compatibility issues.
  • Demo the Theme: Most themes come with live demos. Take advantage of this feature to explore the theme before making a purchase. See how it performs, check how customizable it is, and evaluate its speed.

Customer Support and Documentation on ThemeForest

Since ThemeForest is a marketplace for individual theme developers, support can be inconsistent. Here’s how to manage it:

  • Theme Documentation: Most quality themes come with detailed documentation, including installation instructions and customization guides. The documentation should cover everything you need to get the theme up and running.
  • Support Channels: Many developers offer support through ThemeForest’s support system, while others provide support via email or their own websites. Be sure to check the developer’s support policy before purchasing a theme.
  • Response Time: The response time for support requests can vary. Some developers offer quick responses, while others may take longer to get back to you. Check user reviews for insights into how responsive the theme developer is.

Pricing on ThemeForest

ThemeForest themes typically range from $30 to $100, depending on the complexity and features of the theme. Here’s what’s included in the pricing:

  • Regular License: A regular license allows you to use the theme on a single website. If you want to use the theme on multiple sites, you’ll need to purchase additional licenses.
  • Extended License: If you’re a developer working on client projects, an extended license gives you permission to use the theme on multiple websites or for commercial purposes.
  • Additional Costs: Some themes may require you to purchase additional plugins to unlock certain features or functionalities, which could increase the overall cost.

How to Install a Theme from ThemeForest

Installing a theme from ThemeForest, especially for WordPress, is a relatively simple process. Here’s a step-by-step guide to help you get your theme up and running:

Step 1: Download the Theme

After purchasing your theme from ThemeForest, you need to download the theme’s ZIP file. Here's how to do it:

  • Log in to your ThemeForest account.
  • Go to your "Downloads" section (located in the dropdown menu under your profile).
  • Find the theme you purchased, and click on the “Download” button next to it.
  • Choose the "Installable WordPress file only" option, which is the ZIP file of the theme (this file contains the theme’s core files).

Make sure to save the ZIP file to your computer, as you’ll need it for the next steps.

Step 2: Upload the Theme to WordPress

Now that you have the ZIP file of the theme, you’ll need to upload it to your WordPress site:

  • Log in to your WordPress dashboard.
  • In the left-hand menu, navigate to Appearance > Themes.
  • Click on the Add New button at the top of the page.
  • On the next page, you’ll see an option to Upload Theme. Click on this button.
  • You’ll now be prompted to choose a file. Click the Choose File button, and locate the ZIP file you downloaded earlier.
  • Once selected, click Install Now. WordPress will automatically upload and install the theme files.

Step 3: Activate the Theme

After the theme is uploaded and installed, the next step is to activate it:

  • Once the installation is complete, you’ll see a success message with an option to Activate the theme.
  • Click Activate to make your new theme live on your website.

Your WordPress website will now be using the newly installed theme.

Step 4: Import Demo Content 

Many themes come with demo content that makes it easier to replicate the theme’s demo design. If your theme offers demo content, you can import it with just a few clicks. Here’s how:

  • Navigate to the Theme’s Settings or Demo Importer: Most modern themes include a demo importer option within the theme’s settings panel. This may be found under Appearance > Theme Options or a custom section created by the theme developer.
  • Import Demo Content: In the demo import section, you’ll likely find an option to Import Demo Content or Import Demo Data. Clicking this will automatically import the pages, posts, images, and settings used in the theme’s demo.
  • Customize Your Site: After importing the demo content, you can customize it by replacing the demo text, images, and links with your own content.

ThemeForest vs. Alternatives: A Comparison

While ThemeForest is one of the most popular platforms for buying themes, there are other alternatives available that may be more suited to your specific needs. In this comparison, we will explore Elegant Themes, StudioPress, Astra, and GeneratePress, offering a look at their features, performance, and customization options.

Alternatives to ThemeForest

1. Elegant Themes

Best For: Highly Customizable Themes with Powerful Page Builders

Elegant Themes is best known for its flagship product, Divi, a theme that comes with a powerful drag-and-drop page builder. Unlike many ThemeForest themes, Divi allows for extensive customization, offering users complete control over their website’s design without any coding knowledge.

Key Features

  • Divi Builder: A highly customizable page builder that allows you to create complex layouts with ease.
  • Lifetime Updates: Elegant Themes offers a lifetime membership for access to all their themes and updates for a one-time fee.
  • Comprehensive Feature Set: Includes elements like sliders, galleries, forms, and more to help users create versatile websites.

2. StudioPress

Best For: SEO-Friendly, Lightweight Themes

StudioPress is the creator of the Genesis Framework, a lightweight and SEO-friendly framework. Known for its clean code and fast performance, StudioPress themes are ideal for those who prioritize SEO and website speed.

Key Features

  • SEO Optimization: Built-in SEO features that ensure your website is optimized for search engines.
  • Performance Focus: StudioPress themes are lightweight, ensuring fast page load times and improved user experience.
  • Security: The Genesis Framework comes with robust security features, ensuring your site is safe from vulnerabilities.

3. Astra

Best For: Lightweight, Fast, and Highly Customizable Themes

Astra is a popular theme known for its speed and flexibility. It is lightweight, highly customizable, and integrates seamlessly with popular page builders such as Elementor and Beaver Builder. Astra provides a quick setup with a variety of ready-made website templates.

Key Features

  • Speed Optimization: Astra is designed to be lightweight, helping to improve your website's loading speed.
  • Seamless Integration with Page Builders: It works perfectly with page builders like Elementor and Beaver Builder, providing a smooth user experience.
  • Pre-built Websites: Astra offers pre-built websites that you can import, making it easy to set up a professional site quickly.

4. GeneratePress

Best For: Performance-Oriented Themes with a Focus on Speed and Usability

GeneratePress is a flexible, performance-focused theme that prioritizes speed and usability. It’s known for its clean code, high level of customization, and lightweight structure. GeneratePress is popular among developers due to its minimalistic approach and fast performance.

Key Features

  • Lightweight and Fast: GeneratePress is optimized for speed, ensuring fast page load times and improved SEO performance.
  • Flexible Design Options: Offers a wide range of customization options to design your website exactly how you want.
  • Developer-Friendly: GeneratePress provides a developer-friendly environment with clean code and extensive customization capabilities.

Final Thoughts: Should You Buy Themes from ThemeForest?

ThemeForest is a legitimate platform offering a vast array of website themes for multiple platforms, especially WordPress. However, the quality of themes can vary, so it’s important to do your research before purchasing. Consider reading reviews, checking for updates, and understanding the licensing structure to make sure you get the best value.

If you're comfortable navigating the marketplace and evaluating the themes based on quality and support, ThemeForest can be a great resource for your website needs. But if you prefer more support or a streamlined approach, you might want to consider alternatives like Elegant Themes, StudioPress, or Astra.

FAQs for ThemeForest vs. Alternatives

How does ThemeForest compare to Elegant Themes?

ThemeForest offers a broad range of themes from various developers, giving users more options, but Elegant Themes stands out with its Divi Builder, offering powerful customization features and a more streamlined user experience. Divi’s built-in page builder gives it an edge for those who need advanced design control.

Which is better for SEO: StudioPress or ThemeForest?

StudioPress is designed specifically with SEO in mind. The Genesis Framework is lightweight, fast, and optimized for SEO right out of the box. While ThemeForest offers many SEO-friendly themes, the quality can vary, so it's important to evaluate individual themes for SEO optimization.

Does Astra have a free version?

Yes, Astra offers a free version with essential features. The paid version provides more advanced customization options, including additional pre-built templates and integration with popular page builders like Elementor and Beaver Builder.

How does GeneratePress compare to ThemeForest in terms of performance?

GeneratePress is known for its lightweight structure and fast performance. It is a performance-oriented theme that focuses on speed and clean code. While ThemeForest has a wide range of themes, many can be feature-heavy and bloated, potentially affecting performance.

Can I use a ThemeForest theme on multiple websites?

A regular license on ThemeForest allows you to use the theme on one website. If you want to use the theme on multiple websites, you need to purchase an additional license for each site, or you can opt for an extended license for broader use.

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