Feed your brain! Discover some mind-blowing facts and figures about dropshipping, ecommerce, digital marketing, social media and beyond.
Amazon is one of those companies where annual revenue numbers feel too big to process. “Hundreds of billions” sounds impressive, but it’s hard to visualize. That’s why people often ask the same question in a more relatable way: how much money does Amazon make a day?
The most accurate way to answer this is to start with Amazon’s latest full-year “net sales” number (Amazon uses “net sales” as the headline revenue figure in its reporting), then divide by 365 to estimate an average day. From there, we can break it down into per-hour, per-minute, and per-second numbers—and then explain why different articles sometimes give different estimates.
Amazon reported full-year 2025 net sales of $638.0 billion.
If we divide $638.0 billion by 365 days, we get an average daily revenue estimate of:
This is the cleanest “baseline” answer because it uses the most recent full-year revenue figure and spreads it evenly across the year. Of course, in real life, Amazon doesn’t earn the exact same amount every day—holidays, Prime events, and seasonal demand change the actual daily totals—but for a reliable estimate, this average is the best starting point.
Using the same 2025 annual figure:
These are average figures. Some days (especially during major shopping events) can be far higher, while slower periods can be lower.
When someone asks “how much money does Amazon make a day,” they almost always mean revenue—the total sales flowing into the business.
But it’s worth clarifying:
Amazon can generate enormous revenue while still spending heavily to run and expand the business. That’s also why some sources emphasize that “profit margins” can be thinner in retail, even though the revenue is massive—especially because logistics is expensive and customer expectations are high.
Amazon’s daily revenue isn’t powered by one thing. It’s the combined effect of several major engines working at the same time.
Retail is what most people think of first: buying products on Amazon’s marketplace. This includes both:
Retail revenue is huge because of volume—millions of orders, constant browsing, repeat purchases, and a global footprint.
A major portion of Amazon’s ecosystem is third-party sellers. Instead of Amazon owning inventory, sellers list products and pay Amazon through:
This is one reason Amazon’s marketplace has become so dominant: sellers expand the catalog and selection, and Amazon earns fees for powering the platform and logistics.
AWS is Amazon’s cloud computing business, and it’s a huge contributor to Amazon’s overall revenue. In Amazon’s Q4 2024 results release, Amazon reported AWS segment sales of $28.8 billion in Q4 2025 (up year over year). Even if you don’t “shop” on AWS, many websites and services you use are built on it.
Amazon has built one of the largest digital advertising businesses, largely because shoppers searching on Amazon are already in “buy mode.” Brands pay to show up in search results and product placements—an increasingly important part of Amazon’s business mix.
Subscriptions include programs like Prime and other digital services. Subscriptions create recurring revenue and also drive customer loyalty and repeat purchases.
Using the 2026 net sales baseline:
This is why “daily revenue” is such a popular way to understand Amazon. Annual totals are impressive, but daily numbers make the scale tangible.
Averages smooth everything out. But Amazon’s revenue can surge during:
That’s also why some sources talk about Amazon’s “typical day” and then highlight event spikes as separate moments.
Even if you don’t sell on Amazon, Amazon’s scale matters because it shapes how consumers think about:
For ecommerce brands using Spocket to source products and build differentiated catalog strategies, Amazon’s revenue story is a reminder that distribution and operational excellence matter as much as marketing. You don’t need Amazon’s scale to learn from Amazon’s model: strong logistics, strong selection, and systems that reduce buyer hesitation.
When people quote “Amazon makes X per day,” they often forget it’s an average, not a guaranteed daily amount—Amazon’s revenue spikes during holidays and major sales events and dips during slower periods.
Amazon’s “money made per day” is best understood as an average daily revenue estimate, not a fixed daily total. Using Amazon’s latest full-year net sales figure, the company generates roughly $1.75 billion per day on average, which shows just how massive and diversified its engine has become—from ecommerce and third-party seller services to AWS, advertising, and subscriptions.
The key is to quote this statistic responsibly: be clear that it’s revenue (not profit), that actual daily performance changes with seasonality, and that different sources may calculate the number using different years or methods. When you frame it accurately, the stat becomes a powerful way to communicate Amazon’s scale in a simple, easy-to-grasp way.
