Insights, Analysis and more

Malaysia’s jewelry scene is glittering with creativity, blending cultural heritage with modern design to attract both local buyers and global admirers. From luxury diamond houses to rising homegrown designers, the country’s top jewelry brands are setting new standards in style and craftsmanship.

The industry’s momentum is undeniable. In 2025, revenue in Malaysia’s jewelry market is projected to reach US$1.76 billion, with an expected annual growth rate of 4.23% from 2025 to 2030 (CAGR). This steady rise highlights just how valuable and influential these brands have become in shaping consumer trends.

In this statistics, we’ll dive into the top jewelry brands in Malaysia in 2025—uncovering what makes them stand out and why they’re winning the hearts of jewelry lovers nationwide.

1. Habib Jewels

Founded in 1958, Habib Jewels is one of the most renowned and oldest jewelry brands in Malaysia. It is well-known for its high-quality diamonds, gemstones, and craftsmanship. Habib Jewels is a household name, offering a wide range of products from wedding bands to luxury watches.

Revenue: $814.7 Million

Key Features

• Extensive collection of diamonds, gold, and gemstone jewelry.
• High-quality craftsmanship.
• 30 stores across Malaysia, making it one of the most accessible brands.
  

2. Poh Kong

Poh Kong, established in 1976, is another leading jewelry brand in Malaysia. Known for its innovative designs and exceptional quality, Poh Kong is a top choice for both traditional and contemporary jewelry lovers. 

Revenue: $1.67B

Key Features

• Largest jewelry retail chain in Malaysia, with over 100 outlets nationwide.
• Specializes in gold, diamonds, and precious stones.
• Popular for bridal collections and personalized designs.

3. Tomei

Founded in 1968, Tomei is a key player in the Malaysian jewelry industry. The brand offers a wide variety of products, ranging from affordable gold jewelry to high-end diamond collections. Tomei is known for its quality and affordability, making it popular among a broad audience.

Revenue: $1.05B

Key Features

• A wide range of products including gold, diamonds, and platinum jewelry.
• Affordable pricing without compromising on quality.
• Strong online presence for convenient shopping.

4. DeGem

DeGem is synonymous with luxury in Malaysia’s jewelry market. It is renowned for its fine jewelry, particularly its unique diamond and gemstone collections. DeGem prides itself on offering bespoke designs and is a favorite among celebrities and high-net-worth individuals.

Revenue: $16.5 Million

Key Features

• High-end collections, including diamonds, sapphires, and emeralds.
• Focus on bespoke and custom-made designs.
• Known for bridal jewelry and engagement rings.

5. Wah Chan

Established in 1955, Wah Chan is one of the most trusted jewelry brands in Malaysia. The brand is known for its gold jewelry and diamond collections. Wah Chan’s timeless designs and solid reputation have made it a go-to for generations of Malaysian families.

Revenue: $34.7 Million‍

Key Features

• Trusted for high-quality gold and diamond jewelry.
• Known for its exclusive wedding collections.
• 50 retail outlets across the country.

6. SK Jewellery

SK Jewellery is a Singapore-based brand that has gained significant popularity in Malaysia. Known for its innovative gold and diamond collections, SK Jewellery focuses on creating stylish and modern designs at competitive prices.

Revenue: $14.3 Million

Key Features

• Affordable luxury jewelry.
• Innovative designs in gold and diamond collections.
• A popular choice for younger customers seeking modern jewelry styles.

7. Diamond & Platinum

Diamond & Platinum is another leading brand specializing in premium diamond jewelry and platinum collections. With a focus on engagement rings and wedding bands, this brand has become a trusted name for couples looking for high-quality, luxurious jewelry.

Revenue: $5.9 Million

Key Features

• Specializes in diamond and platinum jewelry.
• Popular for engagement rings and wedding bands.
• Offers custom design services for personalized jewelry.

8. ZCOVA

ZCOVA is a relatively new player in the Malaysian jewelry industry, but it has quickly gained a reputation for its transparency and customer service. ZCOVA offers a wide range of diamonds and gemstones, and they provide certificates of authenticity and ethical sourcing.

Revenue: <$5 Million

Key Features

• Focus on transparency and certified ethical diamonds.
• Online-first business model with detailed virtual consultations.
• Free global shipping and lifetime warranty on products.

9. Gung Jewellery

Gung Jewellery is a Malaysia-based brand inspired by minimalistic and modern contemporary design. Perfect for women who want to stand out with effortless elegance, Gung creates fashion-forward jewelry at affordable prices—proving that everyone deserves a statement piece with the right attitude.

Revenue: <$5 Million

Key Features

• Bold and edgy designs, from tassel earrings to chain link necklaces.
• Crafted with durable materials like stainless steel and plated brass.
• Offers digital gift cards and personalized engraving services for thoughtful gifting.

10. Suen Jewellers

Suen Jewellers is a luxury boutique specializing in bespoke, high-end jewelry. Known for creating unique pieces with a blend of traditional and modern styles, Suen caters to Malaysia's elite clientele.

Revenue: <$5 Million

Key Features

• Focus on bespoke, one-of-a-kind jewelry.
• High-quality diamonds, pearls, and gemstones.
• Known for exquisite craftsmanship and exclusive designs.

Conclusion

Malaysia’s jewelry industry continues to flourish, with leading brands setting new benchmarks in design, quality, and innovation. From timeless gold and diamond pieces to modern, trend-driven collections, these jewelers reflect the country’s unique blend of tradition and contemporary style.

These top ten  jewelry brands in Malaysia are more than just names in the market—they represent craftsmanship, heritage, and the evolving tastes of today’s consumers. As the industry grows, these brands will keep shaping trends and redefining how luxury is experienced in everyday life.

Exploring these brands means discovering jewelry that is not only beautiful but also a true expression of individuality and elegance.