The Day a Viral TikTok Turned a Small Shop Into a Six-Figure Brand
Akash Mehta had quit his job as a global digital manager at Dior. He started his own hair care brand. Fable and Mane also sold six figures worth of products in a week after they made a few viral TikTok posts.
You've also probably been hearing stories of how the Ayurvedic hair care market is untapped and many brands are catching up on the trend. Let’s check out how viral TikToks help small shops turn into six-figure brands below.
How Do Viral Tiktoks Turn Small Shops into Six-Figure Brands
A viral TikTok does more than grab views—it rewrites a brand’s playbook. Here’s how that happens:
First, a clip catches fire when it blends emotion with clear value. Think a founder sharing a quick win—like testing a hero product on camera and celebrating a surprise result. That genuine shock or delight hooks viewers in the first three seconds. When engagement spikes (likes, comments, shares), TikTok’s algorithm pushes the video into more For You feeds. One minute you have a few hundred views; the next you’re in the tens of thousands.
Next, social proof fuels trust. As your view count climbs past six figures, strangers see peers praising your product in comments or duetting with their own tests. That builds “I need to try this” energy. Smart brands pin top comments—like “My hair grew inches in a week!”—to highlight real results. This peer-driven buzz slashes customer hesitation.
Finally, a tight conversion loop turns viewers into buyers. Embed a clear call-to-action: “Tap the TikTok Shop icon” or “Link in bio for 20% off.” When hundreds of thousands of viewers click through, even a 1–2% conversion rate can mean thousands of orders. For example, Fable & Mane saw weekly orders jump from 30 to over 1,200 after a massage tutorial went viral, generating over $100,000 in sales in one week. With orders flooding in, founders then scale production, lock in restock dates and use Live shopping to clear backstock—turning that initial spark into a sustained, six-figure engine.
Types of Viral TikTok Posts That Work Well in 2025
Here are the different types of viral TikTok posts that work well in 2025:
Behind-the-Scenes Clips
You can grab attention by showing how your product is made or packed. A 60-second peek into your workspace or order-packing routine feels personal and real. Viewers love seeing raw footage—no edits, no scripts. That transparency builds trust fast. When you film yourself cutting fabric, mixing colors or boxing orders, people connect with the hands-on process. Those simple clips often spark comments like “Tell me where to buy this,” pushing your video onto more feeds.
Quick Product Demos
Short demos highlight value without fluff. Film a 15- to 30-second test: apply your face serum, try on a hoodie or show a gadget in action. Keep narration to a few clear words—“Mist on face, glow in seconds.” Use close-ups and natural light. When viewers see real results fast, they pause and rewatch. TikTok’s algorithm spots that repeat watch time and boosts your clip. That added reach means more eyes on your link or Shop tag.
Before-and-After Reveals
Nothing hooks viewers like a dramatic change. Start with the “before”—dull hair, plain wall, blank canvas—then cut to the “after” once your product works its magic. Time-lapse or quick jump cuts pack maximum impact in under 30 seconds. Those side-by-side transformations deliver instant payoffs and spark “Where can I get this?” comments. As engagement climbs, TikTok spreads your video further, driving curious viewers straight to your store.
User-Generated Tests
Real customers create powerful proof. Encourage buyers to share their honest takes—like trying a new mug or testing a kitchen gadget. Stitch their videos or duet side-by-side to boost credibility. When prospects see peers celebrating unfiltered wins, they trust the brand more. Pin top comments praising your product to spotlight real feedback. That social proof keeps momentum going, converting curious scrollers into paying customers.
Trend-Driven Hacks
Tap into current TikTok challenges or trending sounds, but give them your twist. For example, join a viral dance but hold your product instead of props. Or use a trending audio clip to time product drops, like snapping to reveal a new design. That nod to trends puts your clip on more For You pages. When your brand rides a wave of popular sounds or formats, it gains extra reach without extra spend.
Live-Shopping Previews
Go live to field questions and show products up close. Schedule quick Q&A sessions or flash sales during peak hours. A two-minute live demo with a clear call-out—“Grab this in the next 10 minutes”—drives urgency. Live viewers drop comments and gift coins, and TikTok rewards that interaction by surfacing your stream. After the session, your replay lives on your profile as fresh content, giving new shoppers another chance to buy.
TikTok Success Stories of Brands That Went Viral
Here are real brands that turn six-figures after going viral on TikTok:
Enchanted Scrunch
Founder Dasha Derkach launched Enchanted Scrunch a year ago to offer bolder scrunchie designs. After two months on TikTok, a single clip hit 15,000 views and grabbed ten orders on day one. Views climbed to three million on later posts. Now, TikTok drives 90% of sales (the rest from Instagram and Pinterest). Daily Lives pull nearly 500 orders a week, and the brand hit six figures in revenue with 170,000 followers.
Peachy BBs Slime
Based in Austin, Peachy BBs built one of TikTok’s largest slime followings—4.7 million on its main channel. Founder Andrea O. and her team mastered ASMR-style clips, filming slime mixes, squeezes and restocks. After a viral demo, the site sold out in under 24 hours, and weekly orders soared from a few dozen to nearly 2,000.
Lala Hijabs
Sana and Will Saleh started tie-dyed hijabs during the pandemic just for fun. A single video of their hand-dyed designs went viral, netting over one million views and 50,000 followers overnight. They teased a launch date in bio links, then sold out their first batch of 100 hijabs in a day. TikTok remains their sole marketing channel.
Teaspressa
A small coffee rig maker filmed a 20-second clip testing its home-brew espresso tool against café machines. Within 48 hours, the video hit two million views. Orders spiked from 30 a week to 700, powering a six-figure leap in sales.
Ink Library Prints
When a 10-second video showed a gallery wall built entirely from these minimalist prints, views surged to three million. The site’s cart conversion rose from 2% to 8%, and weekly revenue jumped fivefold, breaking six figures that month.
Beanies & Brews
A coffee roaster and custom-knit beanie maker collaborated on a “roast and stitch” video. Their joint clip hit 1.5 million views and sold 800 beanies and 300 coffee bags within three days—enough to turn their side hustle into a six-figure operation.
How to Turn Your Brand Into a Six-Figure Brand with Viral TikToks (And Where to Start!)
Here is how you to turn your brand into a six-figure brand with viral TikToks and where to start:
Pick One Core Product
Choose a single item or service to spotlight. If you show too many, viewers won’t know what to remember. You should focus on your best seller or a fresh launch. That clear focus makes it easier to script a quick demo or reveal. When you test, you’ll see what resonates and can fine-tune future videos around that winner.
Plan Your Hook (First 3 Seconds)
You will need a sharp opener to stop the scroll. Start with a question, a surprising stat or a dramatic visual—like a splash of color or a quick before shot. Keep it under three seconds. If you grab attention immediately, viewers stay longer, boosting watch time and engagement. TikTok then pushes your clip to more For You feeds.
Film a Simple Demo
You can shoot with a smartphone—no fancy gear required. Show your product in action: spray your mist, zip your jacket or test a gadget. Narrate in plain words—“Press here for instant glow.” Natural light and a stable shot are all you need. Quick cuts and close-ups help viewers see details without dragging on. Aim for 15–30 seconds total.
Use Trending Sounds or Formats
You could tap a trending audio track or jump on a popular challenge. Sync your product reveal to a beat drop or match a voiceover trend that fits your brand. That nod to current trends puts your video in front of viewers following that sound. But make sure your clip still feels on-brand and shows your product clearly.
Add Clear Calls-to-Action
Tell viewers exactly what to do next: “Tap the Shop icon,” “Link in bio for 20% off,” or “Comment ‘yes’ to join our drop.” Direct CTAs cut uncertainty and guide clicks. If you need to drive sales, mention limited stock or a restock date. That mild urgency pushes fence-sitters to act now rather than scroll past.
Engage Fast in Comments
As soon as people comment, reply or pin top replies. You can highlight praise—like “Love this color!”—by pinning it. If viewers see a lively thread, they know you monitor feedback and care about your audience. That active vibe boosts social proof and keeps TikTok’s algorithm happy.
Go Live to Seal Deals
You should schedule short Lives around peak times—weekday evenings or weekends. Show products up close, answer questions in real time and drop a flash sale code. Live viewers can click purchase links right in the stream. After the broadcast, save the replay on your profile so new followers catch what they missed.
Track What Works
Use TikTok’s analytics to spot top clips. Look at view time, shares and click-through rates. You will notice patterns: maybe demos work better than unboxings, or Lives beat static clips. Double down on high-performing formats and ditch what falls flat.
Scale Production Before You Need To
If a video goes viral, orders can flood in. You should line up dropshipping suppliers or prep extra inventory in advance. That way, you won’t disappoint buyers with long wait times. Quick restocks and fast shipping keep momentum rolling week after week.
Cross-Promote on Other Channels
You can repurpose your best TikToks on Instagram Reels, Pinterest Idea Pins or YouTube Shorts. That brings fresh eyes to your TikTok profile and drives secondary sales. Each platform’s audience is slightly different, so tweak captions or CTAs to fit—but keep the core clip the same.
By following these steps—focus, hook, demo, trend, CTA, engagement, live, analytics, prep and cross-promo—you’ll build a repeatable TikTok playbook. Stick to what works, tweak as you go and your next video could be the one that pushes your brand past six figures.
How to Do Six-Figure Dropshipping with TikTok?
Another cool business idea is you can try six-figure dropshipping with TikTok. There are many ways you can do TikTok marketing for dropshipping. First, you can use Spocket to source trending dropshipping products. We have the best US and EU suppliers and they provide fast shipping worldwide. You also get branded invoicing, 24x7 VIP customer support, print-on-demand customization options, and so much more.
Here is how to get started:
Pick High-Margin Products
Choose items that solve small but urgent needs—think portable blenders, wireless chargers, or pet grooming tools. You’ll know a product works when it sparks comments like “Where do I buy?” Aim for at least a 50% markup after ad costs. Test three to five items in low-budget trials to find a clear winner before scaling.
Build Fast, Snappy Videos
On TikTok, you have seconds to grab attention. Film demos that show the product in real use: attach your wireless charger to your backpack, swap lenses on a phone camera, or brush your dog with your grooming tool. If you notice people pausing, add a quick text overlay like “See this hack?” Keep videos under 20 seconds. You can add upbeat music and a clear call to action: “Tap the link” or “Shop now.”
Use TikTok Marketing for Dropshipping Ads
Set up TikTok Ads Manager and focus on the “Traffic” or “Conversions” metrics. Break your budget into daily caps of $20–$50 per product trial. You should target interests related to your product—search for fan pages or niche hashtags. If you need to refine, narrow down to users who watched at least 50% of similar videos. TikTok’s built-in analytics will show you cost per click (CPC) and click-through rate (CTR); aim for a CTR above 2%.
Make Use of UGC
When you hit a winning ad, mine your comments section for user clips. Invite buyers to send videos showing your product in action. You can stitch their videos into new ads. You could also offer a small coupon for participation. Authentic user clips cost less per view and boost trust—viewers see real people using your item, not a polished ad.
Optimize Your Store for Mobile
Most TikTok traffic lands on your mobile site. Keep pages lean: one product image, one demo video, a bullet list of benefits, and a buy button that stays fixed as you scroll. If the page takes more than two seconds to load, you’ll lose customers. You’ll need a reliable supplier with fast shipping options—three-day delivery wins over two-week waits.
Scale with Lookalike Audiences
Once you’ve spent at least $500 on ads, export your buyer list. In TikTok Ads Manager, create a lookalike audience at 1% similarity. This expands reach to people who match your top customers. You can also run retargeting ads to viewers who engaged but didn’t buy. Set a seven-day window for retargeting to stay fresh.
Automate Order and Customer Service
At six figures per month, manual order entry and message replies will stall your growth. Use an app to sync orders between your store and supplier automatically. Set up canned replies for common questions: “How long is delivery?” or “Can I track my order?” This frees you to tweak ads and hunt new products.
Track Core TikTok Metrics Daily
You’ll know you’re on track when your daily ad spend, revenue, and profit all trend up. Key metrics to watch:
- Cost per acquisition (CPA): aim for under $15.
- Return on ad spend (ROAS): target at least 3×.
- Average order value (AOV): push to $40 or more with simple upsells.
If you notice CPA creeping up, pause ads, and revisit your creative. You can swap in a fresh video or test a new audience.
Test New Products Every Week
Customer tastes shift fast on TikTok. Reserve 10% of your ad budget to test new items. You can spot emerging trends by browsing the “For You” page and noting which tools or gadgets pop up. Rapid testing keeps your catalog fresh and avoids ad fatigue.
Conclusion
A viral TikTok can send order numbers soaring when a clip hits the right mix of emotion and value. By testing quick demos, sharing behind-the-scenes moments and tapping trends, brands reach new audiences fast. Prompt viewers to act with clear calls-to-action and keep chats lively in comments or live streams. Plan inventory before posting and watch analytics to see what works. With a focused approach and fast follow-ups, you can turn your small shop into a six-figure brand in a few weeks to months from now.
