Shopify is a solid choice for building an online store, and it's no surprise why it’s so popular. It’s user-friendly, offers tons of apps, and helps you get your online store up and running quickly. But sometimes, you might need something different. Whether it’s for more customization, better pricing, or a specific feature, there are plenty of Shopify alternatives out there.
In this blog, we'll dive into the best Shopify competitors in 2025. Whether you're a small business just starting or a growing brand, these alternatives can help you take your e-commerce game to the next level. Let’s break down what each platform offers, why they stand out, and who they're best suited for.
Why Look for Shopify Alternatives?
Shopify is a fantastic e-commerce platform, but it’s not the best fit for everyone. While it’s easy to use and offers many powerful features, it might not align with the specific needs of your business. Whether you're looking for a more affordable solution, better customization, or specific features, it’s worth considering Shopify alternatives.
As you explore Shopify competitors, you’ll find that other platforms may offer what Shopify lacks—whether it’s deeper flexibility, lower costs, or better integrations for your specific industry.
Limitations of Shopify for Certain Businesses
While Shopify is an excellent choice for many, it doesn’t work well for all business models. Here are a few areas where it might fall short:
- Customization Limitations: Shopify’s templates can only be so flexible. If you need advanced customization or want more control over your store's design, platforms like WooCommerce or Magento might be a better fit.
- Pricing: Shopify’s pricing tiers can become expensive, especially for small businesses. In fact, as per recent statistics, the average monthly cost of using Shopify, including apps and add-ons, can range from $79 to $299 per month or higher. If you're looking for Shopify alternatives free of charge, platforms like WooCommerce or Ecwid can save you money while offering great features.
- Transaction Fees: Shopify charges transaction fees unless you use Shopify Payments. If you're using third-party payment gateways, these fees can add up quickly. Platforms like BigCommerce or Shift4Shop don’t charge these fees, making them better options for businesses looking to maximize their profits.
Why Exploring Shopify Competitors is Crucial for Your Success
Exploring Shopify alternatives isn’t just about avoiding limitations—it’s about finding a platform that aligns with your business goals and growth plans. By considering Shopify competitors, you open up new opportunities for better pricing, enhanced customization, and features that are tailored to your specific business needs.
Here’s why it’s essential to explore your options:
- Better Fit for Unique Business Models: If your business is a niche store, or you run a dropshipping business, Shopify might not always offer the most suitable features for you. Platforms like WooCommerce or PrestaShop offer deep customization for these types of stores.
- Scalability and Flexibility: Some Shopify competitors, like BigCommerce, are built to scale with your business, making them better choices if you plan to expand your product range or reach new markets.
- Cost-Effectiveness: Shopify can be pricey when you factor in apps and add-ons. Exploring alternatives like WooCommerce (which is free) or Squarespace can help you cut down on costs while still building a beautiful and functional store.
By carefully considering top Shopify competitors, you can ensure you're investing in the right platform for your business to grow and thrive.
The 7 Best Shopify Alternatives
When exploring Shopify alternatives, it’s important to look at each platform’s features, strengths, and limitations to determine which one aligns best with your business needs. Below are some of the top platforms to consider in 2025, each offering unique advantages that could help your business grow and thrive.
1. BigCommerce

BigCommerce stands out for businesses looking for a powerful, scalable solution. It’s perfect for businesses that want more control and flexibility than Shopify offers out of the box. BigCommerce excels in multi-channel selling, robust analytics, and advanced SEO tools. It’s designed to grow with your business and can handle large inventories, complex product catalogs, and high volumes of traffic.
Key Features
- Multi-Channel Selling: Easily integrates with Amazon, eBay, Facebook, and more, allowing you to sell across multiple channels from one central location.
- Advanced SEO Tools: BigCommerce offers built-in SEO tools such as customizable meta titles, automatic sitemap generation, SEO-friendly URLs, canonical tags, and structured data markup, all available by default. These features help optimize your store without the need for additional extensions.
- Comprehensive Analytics: BigCommerce provides robust analytics that offers deep insights into your store’s performance, sales trends, customer behaviors, and marketing effectiveness. With detailed reports, you can easily track growth, identify areas for improvement, and make data-driven decisions to optimize your business strategies.
- Customizable Product Pages: Allows deeper customization for product pages, enabling a tailored shopping experience for your customers.
BigCommerce dropshipping is an excellent choice for businesses that are ready to scale, offering powerful reporting tools and seamless multi-channel integration. It’s particularly well-suited for stores with large product inventories, giving you the flexibility to customize your store as you grow, without compromising ease of use. Whether you're expanding your product offerings or looking to streamline your operations, BigCommerce provides the tools to help you manage complexity while keeping your workflow simple and efficient.
2. WooCommerce

For businesses already using WordPress, WooCommerce is a seamless way to transform your site into an online store. This open-source platform provides complete control over every aspect of your e-commerce store, from design to functionality. It’s ideal for those who need full customization and flexibility in managing their online business.
Key Features
- Fully Customizable: WooCommerce is open-source, meaning you can modify and extend the platform as needed. It integrates easily with thousands of WordPress plugins to enhance store functionality.
- Integration with WordPress: If you’re already using WordPress, WooCommerce provides a smooth transition to e-commerce without needing to switch platforms.
- Low Upfront Costs: WooCommerce is free to use, though you’ll need to pay for hosting, themes, and extensions, which are often more cost-effective than Shopify’s subscription fees.
WooCommerce dropshipping is perfect for businesses that already run a WordPress website and want to take full control of their e-commerce experience. It offers a high level of customization, allowing you to tailor every aspect of your store, from product pages to checkout processes. However, it does require some technical knowledge, so it’s best suited for those familiar with WordPress or for businesses that have access to a skilled developer to help implement custom features and optimizations.
3. Wix eCommerce

Wix is a popular choice for entrepreneurs who want to build an online store quickly and without technical complexity. It’s known for its intuitive drag-and-drop builder and wide selection of customizable templates. Wix is perfect for small businesses or those just getting started in e-commerce.
Key Features
- Drag-and-Drop Builder: Easily create a beautiful online store without needing to know any coding.
- Beautiful Templates: Wix offers a wide range of stunning, mobile-optimized templates that make your store look professional.
- Affordable Plans: Pricing is transparent and offers both free and paid plans, making it easy to start without significant upfront investment.
Wix dropshipping is an ideal choice for small businesses or solopreneurs looking for an easy, cost-effective way to get started online. With its user-friendly drag-and-drop interface, you can create a professional-looking store quickly—no technical skills required. While Wix is great for getting off the ground, it may not be the best fit for larger businesses or those with more complex needs, as it lacks some of the advanced features and scalability found on other platforms.
4. Squarespace

Squarespace offers sleek design templates and an easy-to-use interface, making it an excellent choice for creatives and small businesses looking for a visually stunning online presence. Although its e-commerce features are more limited than some other platforms, it provides everything you need to run a smaller store.
Key Features
- Stunning Design Templates: Known for its beautiful and professionally designed templates that make your store visually appealing.
- All-in-One Solution: Squarespace offers an all-in-one platform that includes website design, e-commerce tools, and marketing features.
- Integrated Payment Processing: Built-in payment gateways make it easy to accept payments from customers.
Squarespace dropshipping is a great choice for small businesses, freelancers, and creatives who prioritize stunning design alongside e-commerce functionality. Its all-in-one platform makes it easy to manage your store while offering beautifully designed templates that help your products stand out. However, if you're running a larger business or need more advanced features to scale quickly, Squarespace might not have all the tools you need for rapid growth.
5. Magento

Magento, now owned by Adobe, is one of the most powerful e-commerce platforms available. It’s an open-source platform that provides unparalleled customization but requires technical expertise. Magento is ideal for large businesses with complex needs, offering full control over design, features, and functionality.
Key Features
- Fully Customizable: Magento’s open-source nature allows for deep customization of both the front-end and back-end of your store.
- Enterprise-Level Features: Offers robust tools for managing large product catalogs, handling high traffic, and integrating with third-party software.
- Strong Developer Community: With a large community of developers and resources, you’ll have access to plenty of support and extensions.
Magento dropshipping is built for large enterprises or businesses with complex product catalogs and workflows. Offering unmatched flexibility, it allows you to fully customize your store to fit your specific needs. However, it requires a certain level of technical expertise to set up and maintain. If you're a business with the resources to manage a custom-built system and need complete control over your e-commerce platform, Magento is an incredibly powerful option.
6. Square
Square is an all-in-one commerce platform designed to simplify e-commerce for businesses of all sizes. While it offers an intuitive interface and easy setup, it also provides advanced tools for more experienced users. Square is ideal for small to medium-sized businesses looking for a reliable, straightforward solution with room to grow.

Key Features
- User-Friendly Interface: Square is easy to use, even for those with minimal technical expertise, making it a great option for small businesses.
- Comprehensive Payment Solutions: Square provides seamless payment processing, whether in-store or online, with competitive transaction fees.
- Scalable Features: Square allows for easy scaling as your business grows, with features like inventory management, invoicing, and customer engagement tools.
- Mobile Integration: Ideal for businesses with a physical presence, Square integrates smoothly with its mobile POS system.
Best For: Square is perfect for small to medium-sized businesses that need a flexible yet easy-to-use e-commerce platform with robust payment processing and scalability. It’s also a strong option for businesses with both physical and online sales channels.
7. Ecwid
Ecwid is an easy-to-use e-commerce platform that lets businesses quickly set up online stores and sell across multiple channels. It integrates seamlessly with existing websites, making it ideal for businesses that want flexibility without technical hassle.

Key Features
- Multi-Channel Selling: Sell across platforms like Facebook, Instagram, Amazon, and eBay.
- Easy Integration: Quickly integrates with websites on platforms like WordPress, Wix, and Squarespace.
- Mobile-Friendly: Provides a smooth, responsive experience on mobile devices.
- Flexible Payment Options: Supports a wide range of payment gateways.
Best For: Ecwid is perfect for small to medium-sized businesses looking for an easy-to-use platform to sell across multiple channels and integrate into existing websites.
How to Choose the Right E-Commerce Platform for Your Business
Choosing the right e-commerce platform is crucial for your store’s success. Here’s a quick guide to help you make the best decision:
Define Your Business Goals: Before you explore platforms, clarify your goals. What type of products do you sell? How many products will you list? Do you need multi-channel selling? Understanding these factors will help you select the right platform.
Consider Your Budget: Pricing is key. Check for monthly fees, transaction fees, and hidden costs like premium themes or integrations. Compare platforms based on both upfront and long-term costs.
Evaluate Ease of Use: Consider the platform’s user experience. Do you prefer a drag-and-drop interface or can you handle a more complex setup? Choose a platform that’s intuitive and easy for you and your team to manage.
Assess Scalability: Choose a platform that grows with your business. Can it handle an increasing product catalog, high traffic, and additional features as you expand? Scalability is vital to avoid platform-switching down the line.
Check Customer Support: Reliable customer support is essential. Look for platforms offering 24/7 support, multiple contact methods, and a strong knowledge base. Research user reviews to gauge support quality.
Test with a Free Trial: Before committing, use free trials or demos to test out the platform. Evaluate setup ease, design, feature usability, and management tools to ensure the platform meets your needs.
Pricing Comparison of Shopify Alternatives
The pricing for e-commerce platforms can vary based on the features you need, your business size, and the level of customization. To help you make an informed decision, here’s a comparison table that highlights the core pricing models and key features for each of the top Shopify alternatives.
Key Features to Compare in Shopify Alternatives
When choosing a Shopify alternative, it’s important to compare key features that directly impact your online store’s success. Let’s explore the most crucial factors to consider.
Ease of Use and Setup
Shopify is known for its easy setup, but platforms like Wix and Squarespace also offer intuitive drag-and-drop builders. WooCommerce provides more control but requires more setup, ideal for those familiar with WordPress. BigCommerce offers a smooth, guided setup, perfect for small to medium-sized businesses.
Customization Flexibility
Shopify offers decent templates, but platforms like WooCommerce and Magento provide deeper customization. If you seek flexibility without complexity, BigCommerce strikes a balance, while Wix and Squarespace offer simple designs with limited customization options.
Pricing and Transaction Fees
Shopify can be costly, especially with transaction fees. BigCommerce offers no transaction fees, making it a cost-effective choice. WooCommerce is free but requires hosting and additional plugins. Wix and Squarespace are budget-friendly but may charge for advanced features.
Support for Multi-Channel Selling
Shopify excels in multi-channel selling, integrating easily with platforms like Amazon and Facebook. BigCommerce also offers strong multi-channel support. WooCommerce needs plugins for integrations, while Wix and Squarespace are limited in this area.
Built-in Marketing and SEO Tools
Shopify has built-in SEO tools, but BigCommerce and WooCommerce offer advanced SEO features. Wix and Squarespace provide basic SEO capabilities, suitable for smaller businesses or those just starting.
Shopify Alternatives for Different Needs
Choosing the right Shopify alternative depends on your business goals and needs. Whether you’re a beginner, a large-scale seller, a designer, or focused on mobile sales, there’s a platform out there for you. Let’s break down the best Shopify competitors for various business types.
Best Shopify Alternatives for Beginners
If you're just starting your online store, you need a platform that’s easy to use and doesn’t require any technical knowledge. Wix and Squarespace are excellent options for beginners. They offer drag-and-drop builders, making it easy to create a professional-looking store without any coding.
Wix has affordable pricing plans, with features like customizable templates, built-in SEO tools, and apps for adding extra functionality. Squarespace is known for its stunning templates and all-in-one features, making it ideal for entrepreneurs looking to start fast without worrying about too many technicalities.
Who should use it: Small businesses, solo entrepreneurs, and creatives just starting out.
Best Shopify Alternatives for Large-Scale Sellers
For businesses ready to scale, BigCommerce is one of the best Shopify alternatives. It’s designed for large businesses and offers advanced features such as multi-channel selling, customizable product options, and a robust set of built-in tools for SEO, analytics, and marketing.
BigCommerce supports integration with platforms like Amazon and eBay, which is crucial as your business grows and you want to expand beyond your website. It’s also known for its scalability, handling high volumes of orders without any hiccups.
Who should use it: Established businesses or those looking to scale fast, especially those selling across multiple channels.
Best Shopify Alternatives for Visual Designers
If design is your priority, Webflow is a standout option. It offers powerful design tools, allowing you to create a fully custom, visually stunning website without needing to know how to code. For designers who want more flexibility, WordPress with the WooCommerce plugin can also be an excellent alternative. It’s highly customizable and works great for those who want complete control over the design.
Webflow stands out with its advanced design capabilities, enabling you to create a unique, responsive website. It also has an intuitive visual editor and an extensive library of templates for those who need a head start.
Who should use it: Designers and creative entrepreneurs looking for complete design freedom and customization.
Best Shopify Alternatives for Mobile Sales
If you’re focused on mobile sales, platforms like BigCommerce and Wix offer mobile-optimized solutions. BigCommerce is known for its responsive designs, which look great on both desktop and mobile devices. Wix, too, automatically optimizes your website for mobile devices, ensuring your customers have a seamless shopping experience no matter what device they use.
Who should use it: Businesses targeting mobile shoppers or those whose customer base relies heavily on mobile browsing.
Free Shopify Alternatives for Budget-Conscious Sellers
Running an online store doesn’t have to be expensive. If you’re looking for Shopify alternatives that offer great features without breaking the bank, there are several free options to consider. These Shopify competitors provide the tools you need to launch and grow your store while saving money.
Exploring Open Source Platforms
Open-source platforms are excellent Shopify alternatives for budget-conscious sellers. These platforms are typically free to use, giving you full control over your store’s design and features. WooCommerce, built on WordPress, is one of the best options, allowing you to add an online store to your existing WordPress site. You’ll only need to pay for web hosting, which can be quite affordable. Other great open-source options include PrestaShop and OpenCart.
Benefits of Using Free Shopify Alternatives
Choosing a free Shopify alternative has many advantages, including:
- Cost savings: No monthly subscription fees, helping you keep your business expenses low.
- Flexibility: Complete control over store design and features, with the ability to customize everything.
- Scalability: As your business grows, you can easily add new features and functionalities without huge increases in costs.
- No transaction fees: Unlike Shopify, which charges transaction fees for third-party payment processors, many free alternatives don’t charge extra fees.
- Open-source advantage: Open-source platforms like WooCommerce allow you to modify and adapt your store’s code to suit your needs.
Choosing the Right Shopify Alternative for Your Business
Finding the best Shopify alternative is essential for your e-commerce success. By evaluating key factors, you can select the platform that aligns perfectly with your business needs and goals.
Determine Your Business Needs and Goals
Start by understanding your business needs. Are you a beginner or a growing business looking to scale? Wix and Squarespace are great Shopify competitors for beginners due to their intuitive drag-and-drop interfaces. However, if you’re looking for scalability and advanced features, BigCommerce and WooCommerce are the top Shopify alternatives, offering flexibility as your business expands.
Analyze Platform Features and Costs
Next, compare the features and costs of each platform. WooCommerce is a free Shopify alternative, but you will need to pay for hosting. BigCommerce and Squarespace, on the other hand, provide all-in-one solutions that include hosting, making them convenient for businesses seeking simplicity. Be sure to consider additional costs such as transaction fees, which BigCommerce doesn’t charge, unlike Shopify.
Consider Scalability and Growth Potential
As your business grows, ensure that your platform can grow with you. BigCommerce is designed for large-scale businesses, handling high-volume sales and large product catalogs. WooCommerce, another great Shopify competitor, is highly scalable with the use of plugins, although it requires more customization as your business expands.
Explore Support Options and Community Resources
Support and resources are crucial when using any e-commerce platform. BigCommerce and WooCommerce offer extensive support, guides, and active communities. When choosing a Shopify alternative, make sure the platform has reliable customer service and a strong user community to help with troubleshooting and growth.
Conclusion
Choosing the right platform is a crucial first step in building a successful e-commerce business, but it’s only the beginning. As your business grows, you'll need a platform that can scale with you, integrate with new tools, and provide reliable support. Future-proofing your store ensures that you’re ready for long-term success, whether it’s handling higher traffic, expanding your product catalog, or automating your processes.
By considering scalability, integrations, and continuous support, you’ll select a platform that not only meets your current needs but also adapts as your business evolves. With the right platform in place, you can focus on growing your business and delivering an exceptional customer experience without worrying about technical limitations.
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