Average order value is a metric people keep talking about online. Everyone wants to raise it, boost sales, get more customers, etc. We get it. 

But there is a right way and wrong way to do it. So how do you increase your average order value if you're not a Dropshiptool store? That's what we are here to answer today. More on that below.

What Is Average Order Value in Dropshipping?

Average order value is the simple number that tells you how much money a typical customer spends each time they check out.  When you look at your dropshipping store’s performance, this number sits right beside traffic and conversion rate as one of the core signals you watch. 

You can work it out by dividing your total revenue by the number of orders in a set period.  Once you track it week over week, you start to notice how product mix, pricing, and offers change that number, even when your traffic stays roughly the same. 

If you notice that your average order value is low compared to what your products and margins can support, you will know you are leaving revenue on the table.  You can then adjust how you package products, how you set thresholds, and how you present add-ons so more customers spend a bit more per visit. 

Why Does Your Average Order Value Matters for More Sales?

You care about how to increase the average order value in your dropshipping store because it directly affects how much profit you keep from every visitor.  When you raise average order value without hurting conversions, you get more revenue from the same ad spend and organic traffic. 

You will need to remember that customer acquisition costs usually stay fixed per click or per impression, but order value can move based on your offers.  If you combine a healthy conversion rate with a strong average order value, you can afford better products, better packaging, and better support while still staying profitable. 

You can also use average order value to decide whether your current product catalog is the right fit for your niche.  If you keep seeing very small baskets even after testing offers, it may be a signal that you need products that naturally bundle together instead of one-off impulse buys. 

How to Increase Average Order Value for Your Dropshipping Store?

You can increase average order value in dropshipping by changing how you package products, how you price them, and how you guide buyers through the journey from product page to checkout.  Instead of hoping customers add more items on their own, you set up clear offers and friction-free paths that encourage bigger baskets. 

Let’s see some of the most common patterns dropshippers use when they focus on how to increase average order value in your dropshipping store.

1. Use Product Bundles and Kits

Product bundles group two or more items into a single offer that feels like a better deal than buying each product separately.  You could create a kit around a clear use case, such as a home decor set, a pet grooming kit, or a bathroom essentials pack that makes sense together for your buyer. 

You should describe the bundle in plain language, show how the items relate, and highlight any price difference versus buying each item alone.  When the bundle genuinely solves a problem or completes a look, customers see it as an easy yes instead of something they need to think through. 

There will also be room to test different bundle sizes, such as two-item bundles for lower price points and four-item bundles for higher average order value.  You can rotate bundles based on seasons, trends, or popular product combinations so the offer never feels stale. 

2. Add Volume or Threshold-Based Offers

Volume offers reward customers for buying more of the same item or crossing certain cart totals.  For example, you could set up “buy two, save a little” or “buy three, save more” style offers that encourage people to stack quantities instead of buying just one piece. 

You can also use cart thresholds to nudge order sizes up, such as small discounts or perks once the cart crosses a specific value.  If you notice many orders hovering just below that line, you will know the offer is close enough that buyers consider adding one more item to qualify. 

You should keep these offers simple so they do not confuse customers at checkout.  Clear copy, visible indicators in the cart, and a straightforward explanation of the reward make it easier for people to say yes instead of backing out. 

3. Place Upsells on Product Pages

Upsells are higher-value or more complete versions of what the customer is already shopping for.  On a product page, this could be a premium variation with better materials, extra accessories, or larger quantities that deliver more value per order. 

You can position upsells close to the main add-to-cart button with clear labels, such as “upgrade your set” or “get the full kit” without turning it into hype.  When buyers see the upsell as a smarter choice rather than a pressure tactic, they are more likely to pick the higher-value option. 

You will need to review performance data to see which upsells actually convert instead of guessing.  If a specific upsell never gets traction, you can replace it with a more relevant option or adjust the price difference so it feels fair. 

4. Use Cross-Sells in the Cart and Checkout

Cross-sells are related products that match what the customer already added to the cart.  At the cart and checkout pages, these suggestions can quietly raise average order value by surfacing accessories, refills, or complementary items the buyer might have missed. 

You could show small, high-relevance items with quick-add buttons so customers can include them without leaving the checkout flow.  For example, if they added home decor, you might surface matching lighting or storage pieces that complete the look. 

If you need to adjust cross-sell logic, you can map products to the most common pairings based on your own sales data.  Over time, those pairings will align more closely with what real customers want, which means each suggestion has a better chance of raising average order value. 

5. Offer Post-Purchase Add-Ons

Post-purchase add-ons appear on the thank-you page or inside confirmation emails as a low-friction chance to expand the order.  Because the customer already trusted you enough to pay, they may be open to adding an extra item or upgrading shipping or packaging. 

You can present limited-time add-ons that match the original purchase, such as extra items, refills, or convenient bundles that extend the main product’s use.  These offers should be simple, with clear pricing and very few clicks so they feel like a natural extension instead of a separate shopping trip. 

You will know your post-purchase flow is working when you see additional revenue tied directly to those add-ons without hurting refund or support levels.  If customers push back, you can soften the offers or move them to email instead of the thank-you page. 

How Spocket Can Help Increase Your Store’s Average Order Value?

Once you understand how to increase average order value in dropshipping at a high level, you can pick tools and suppliers that make these tactics easier to execute.  One of the platforms built specifically for dropshippers who want better products, faster shipping, and more control over their catalog is Spocket dropshipping.

Spocket is one of the best dropshipping suppliers for the US and EU with a strong focus on fast shipping and high-quality products rather than only low prices. It offers print-on-demand services, private labeling, and white labeling, along with branded invoicing, automated inventory sync, and one-click product imports.

You can start working with Spocket on a 7-day free trial and then upgrade to its paid tiers once you are ready. When you move to its Starter Plan on a monthly subscription at 39 dollars per month, you keep access to the platform while staying flexible, and you can later step up to higher tiers as your store grows.

1. Product Catalog Depth for Bundles and Kits

Spocket gives you access to a large catalog that includes trending and winning products across many dropshipping niches. You get a product catalog of more than 20 million winning dropshipping products alongside 100M+ trending dropshipping products, which gives you room to build bundles, kits, and cross-sell sets.

You can browse trending dropshipping products to identify items that already show demand and then pair them with complementary goods from similar niches. Categories include tech accessories, pet and kids’ products, women’s clothing, bath and beauty items, and home and garden decor, which are all well suited to bundles and kits.

Spocket is also a fit if you are interested in dropshipping perishable goods, organic food products, or seasonal items like Halloween costumes and similar products. Because the catalog spans many regions and product types, you can build seasonal bundles or themed kits that naturally raise average order value when customers shop for events or holidays.

2. Pricing Tiers That Match Store Growth

Spocket’s pricing gives you clear tiers that map to store size and product needs, which matters when you rely on catalog depth and order volume to push average order value higher. You can review Spocket’s pricing to see how each tier unlocks more products and features.

On the Professional Plan at $59 per month, you get 250 unique products and 25 premium products. This tier suits dropshippers who already found working bundles and want more room to expand their catalog without jumping straight to enterprise-level commitments.

The Empire Plan on monthly billing costs $99 per month and is Spocket’s most popular plan. With Empire, you get up to 10,000 unique products and 10,000 premium products, multiple store support, AliExpress dropshipping services, and 24/7 VIP chat. You can place unlimited orders on this plan, which gives more freedom to scale average order value tactics without hitting product caps.

Spocket also offers the Unicorn Plan on monthly billing at 299 dollars per month. In this plan, you still get everything from the lower tiers plus bulk checkout and exclusive insider access to Spocket Academy, which helps you refine your dropshipping operation with more education and internal resources.

3. Annual Plans for Long-Term AOV Scaling

If you are ready to commit for a longer period, Spocket’s annual plans add more value while keeping the core features the same. On the annual Professional Plan, which starts at $24 a month billed annually, you effectively get up to eight months free and can save up to $432 a year compared to paying month to month.

In that Professional annual plan, you get everything in Starter plus a zero percent transaction fee, access to the same 100M+ product catalog, 250 unique products, 25 premium products, multiple store support, AliExpress dropshipping integration, chat with suppliers, branded invoice options, and 24/7 VIP chat support. Having this mix for a lower effective monthly cost makes it easier to test bundles and upsells without worrying about tool overhead.

Spocket’s Empire plan on annual billing costs $57 a month. In Empire you get everything in Professional plus the same zero percent transaction fee, the full catalog access, 10,000 unique and 10,000 premium products, multiple store support, AliExpress dropshipping, supplier chat, branded invoicing, 24/7 VIP chat support, and extra capabilities like eBay dropshipping and Amazon dropshipping, along with access to Spocket Academy and unlimited orders.

The annual Unicorn plan costs 79 dollars a month and includes everything in Professional, zero percent transaction fee, the 100 million plus catalog, 25,000 unique products, 25,000 premium products, multiple store support, AliExpress dropshipping, supplier chat, branded invoicing, VIP chat support, eBay dropshipping, Amazon dropshipping, Spocket Academy, unlimited orders, and bulk checkout. This mix is strong if your average order value tactics revolve around large product libraries and frequent bulk updates.

4. No MOQs and Bulk Ordering Flexibility

Average order value often depends on how confidently you can test bundles and sample products, and this is where ordering rules matter. Spocket has no MOQs, which means you can place bulk orders when needed but are not locked into minimums that feel risky for a new offer.

You can place unlimited orders on the Empire and Unicorn plans, so you can test new bundles across multiple stores or regions without hitting caps. Because you are free to order samples, you can check product quality and packaging in advance, which directly supports customer satisfaction and refunds when you push larger baskets.

You can price dropshipping products and experiment with how you position your prices relative to perceived value. 

5. Multi-Platform Integrations for Better Offers

Spocket integrates with major ecommerce platforms so you can build offers in the environments you already use. You can use Spocket with Wix, WooCommerce, eBay, and BigCommerce to sync products, orders, and inventory.

You can use Print-on-demand partners through Spocket to add custom products that fit tightly with your brand and bundles. This lets you include unique items like branded apparel or home goods that make your bundles feel exclusive and justify higher average order values.

Because Spocket connects to Amazon, Shopify, WooCommerce, Wix, eBay, and BigCommerce, you can run similar bundles and upsells across different storefronts while centralizing product management. This kind of multi-store support becomes important when you scale your dropshipping brand and want consistent offers everywhere.

6. Trust Signals That Support Bigger Orders

When you ask customers to spend more per order, trust and clarity around fulfillment become more important. Spocket helps here with fast shipping from US and EU suppliers, branded invoices, and always-on support channels that keep buyers informed.

You can rely on branded invoicing to align the unboxing experience with your brand instead of looking like a random marketplace shipment. This small detail reassures customers who commit to bundles or premium variants and encourages repeat purchases at similar or higher average order values.

You can also read this Spocket review to learn more about others’ experiences with the platform. When you are comfortable with supplier behavior and shipping times, you can push higher-value offers confidently, knowing the logistics side will not undermine your work.

Which Plans to Increase AOV Dropshipping Spocket?

Once you see what Spocket offers at each pricing tier, you can map your average order value tactics to the right plan. If you are just starting with a small number of bundles, the Starter or Professional plans give enough unique and premium products plus branding features to experiment without a large monthly cost.

You will need to move to Empire when your catalog and bundle ideas exceed a few hundred products and you want unlimited orders and broader marketplace integrations. At that point, multi-store support, Amazon and eBay dropshipping, and access to Spocket Academy match a more advanced AOV strategy that spans several niches and storefronts.

If you notice that your AOV growth path involves very large catalogs and extensive cross-sell options, the Unicorn plan with its 25,000 unique and 25,000 premium products becomes relevant. Bulk checkout, unlimited orders, and VIP chat support also help when you manage frequent changes to bundles and kits to stay aligned with trends.

You can choose annual billing when you are confident in your long-term approach to how to increase average order value in dropshipping instead of treating it as a quick test. The annual discounts free up cash that you can redirect to product sampling, creative testing, or customer support initiatives that reinforce trust around bigger orders.

Conclusion

You can raise the typical basket size in your dropshipping store by treating average order value as a core metric instead of an afterthought. When you use product bundles, clear thresholds, upsells, cross-sells, and post-purchase offers, you turn casual interest into larger, more valuable orders that still feel fair to customers. 

If you are interested in increasing your store’s average order value, then sign up for the 7-day free trial on Spocket and check it out..