13 Awesome Social Commerce Platforms to Try Out Now

Social commerce platforms are thriving. Period. If you haven't been taking advantage of them for your business, you're missing out.

Why? Because 42% of US internet users had shopped online via social media in 2024! Global social commerce sales will reach USD 1.2 trillion by the end of 2025. Influencers and AI-driven personalization are also influencing online purchasing behaviors. Social commerce platforms are where businesses and customers interact and connect with each other. They are your hubs for big business.

But the trick is finding the right ones. You don't want to get drowned out by the noise or be overtaken by your competition. You want an edge. So, if you're looking for the best social commerce platforms that are right for you, you've come to the right post. Let's go!!

What are Social Commerce Platforms?

Social commerce platforms are sites where people interact and engage with others. They are not like e-commerce platforms where buyers passively browse and shop. Think about X, for example. Your favourite influencer tweets posts, recommends their brands, and maybe even drops a link to their store. Sales are not their sole focus here.

They are like casual users, except they share their stuff with communities. Brands go social like that. You can’t just market products to your audience. You need to give them a reason to buy from you. And social commerce platforms post your social proof.

Users can browse product catalogs, read reviews, watch demonstrations, and complete transactions—all while staying connected to their social communities. 

Benefits of Social Commerce Platforms

Social commerce platforms change how brands connect with customers and drive sales via social engagement. Social media use isn’t going to slow down anytime soon. And social commerce platforms will keep popping up, which means more and more brands will make the shift to them and adapt. Here are their key benefits:

Enhance Product Discovery and Reach

Social commerce platforms put your products in front of millions of active users who are already engaged and ready to discover new brands. With 5.24 billion social media users worldwide spending an average of 2 hours and 23 minutes daily on these platforms, you gain access to massive audiences that traditional e-commerce channels can't match. 

Reduced Customer Acquisition Costs

You can significantly lower your customer acquisition costs by using organic reach and user-generated content instead of relying solely on paid advertising. Social proof through reviews, shares, and recommendations acts as free marketing, while influencer partnerships can provide authentic endorsements that resonate more strongly than traditional ads. The viral nature of social content means one successful post can reach thousands of potential customers without additional ad spend.

Great Shopping Experience

Social commerce eliminates the friction between discovery and purchase by allowing customers to complete transactions without leaving the platform. It reduces cart abandonment rates and increases conversion rates, as users don't need to navigate away from their social browsing session. In-app checkout features and saved payment information make impulse purchases incredibly easy.

Real-Time Customer Engagement

You can talk straight to your customers. Live streams, direct messaging (DMs), and other features make it easier to connect than ever. These days, you can also create AI influencers to market and promote your content. Record yourself some footage, upload your voice, and make AI tools get to work for you. When your products go viral or live, your customers will DM. That’s your time to shine and interact with them personally. In the meantime, you can keep things running smoothly in the background and keep creating content for your brand. Live shopping events also create crazy excitement and can help you generate more sales. 

Powerful Analytics and Targeting

Social platforms provide advanced analytics tools that offer deep insights into customer behavior, preferences, and demographics. You can track which content drives the most engagement and sales, optimize your strategy based on real data, and use advanced targeting options to reach specific audience segments. These insights help you refine your product offerings and marketing messages for maximum impact. You will also know which products to dropship and avoid.

Promote User-Generated Content

Social commerce platforms thrive on authentic user-generated content that builds trust and credibility for your brand. Customer photos, reviews, and testimonials act as powerful social proof that influences purchasing decisions. When customers share their experiences with your products, they become your brand ambassadors. Social commerce platforms are great networks for connecting with global dropshipping suppliers. They help your clients find you. You can also create and sell digital products online. Customers give feedback live and you can iterate, improve, and resell again for more profits and repeat sales.

13 Best Social Commerce Platforms in 2025

Here are the best social commerce platforms in 2025:

1. TikTok

TikTok Shop has become the hottest sales engine for brands reaching younger audiences. Beauty brand P Louise made $2 million in a single 12-hour livestream, while candy company Final Boss Sour raked in $1.4 million in one quarter. The platform works because it turns entertainment into instant purchasing opportunities. You're not just posting ads—you're creating content that people actually want to watch, and when they love what they see, they can buy it immediately without leaving the app.

Key Features:

• TikTok Shop Marketplace: Build your own storefront inside the app where customers browse and buy without jumping to external sites. You upload your products once and TikTok handles payments, shipping notifications, and customer service inquiries. The platform takes care of the technical stuff so you can focus on creating great content that sells.
• Live Shopping That Actually Converts: Go live and watch sales happen in real-time as viewers purchase products during your broadcast. You can demo products, answer questions instantly, and create limited-time offers that push people to buy now. Successful brands often see their biggest sales days during live events, not regular posting.
• Product Tags in Every Video: Tag products in regular posts, Stories, and live streams so viewers can tap to buy while watching. The tags feel natural, not pushy, which means people actually click them. You can tag multiple products per video, turning every piece of content into a sales opportunity.
• Creator Partnership Program: Work with TikTok's massive creator network to get authentic product endorsements that reach millions. Creators earn commissions while you get access to their audiences who trust their recommendations. The platform makes these partnerships easy to set up and track performance.
• Smart Product Recommendations: TikTok's algorithm learns what each user likes and shows your products to people most likely to buy. The AI gets smarter over time, meaning your products reach better audiences without you doing extra work. This targeted approach often delivers better results than traditional advertising.

2. Snapchat

Snapchat has cracked the code on making online shopping feel like playing with cool technology. Brands like Gucci and Nike use Snapchat's AR features to let customers try products virtually, reducing returns and boosting confidence in purchases. With 306 million daily users who love experimenting with new features, Snapchat gives you access to shoppers who are ready to try new brands and products through cutting-edge experiences.

Key Features:

• AR Try-On Technology: Let customers virtually wear your clothes, accessories, or makeup before buying. Snapchat's AR is so realistic that 80% of shoppers feel more confident about purchases after using try-on features. You can create AR experiences for thousands of products at once, making it scalable for large catalogs.
• Dress Up Shopping Hub: Give users a dedicated space to mix and match your products with items from other brands. People spend more time exploring when they can play with different combinations, leading to higher purchase rates. The gamified experience makes shopping feel fun rather than like a chore.
• Product Drop Campaigns: Build hype around new releases by letting users set reminders for launch day. When your product goes live, everyone who set a reminder gets notified instantly, creating immediate sales spikes. This feature works especially well for limited editions and seasonal items.
• Location-Based Store Discovery: Show up as branded pins on Snap Map so nearby customers can find your physical locations. Users can tap your pin to see products, read creator content, and get exclusive in-store offers. This bridges online discovery with offline visits perfectly.
• Brand Partnership Integrations: Work with major retailers like Amazon to offer massive product catalogs through Snapchat's AR system. These partnerships give you access to professional 3D assets and proven shopping flows. You benefit from the infrastructure without building everything from scratch.

3. Taggbox

Taggbox turns your customers into your best salespeople by making their social posts shoppable. Instead of hoping people will click through to your website, you can tag products directly in user-generated content and influencer posts. The platform handles all the messy legal stuff around using customer photos while you focus on turning authentic content into sales. Small brands especially love Taggbox because it makes them look professional without needing a huge marketing team.

Key Features:

• Instagram Gallery That Sells: Transform your website into a visual shopping experience using real customer photos from Instagram. When people see others wearing or using your products, they're much more likely to buy. The galleries update automatically as customers post new content, keeping your site fresh without extra work.
• Product Tagging Across Platforms: Connect products from Shopify, BigCommerce, or WooCommerce to automatically appear in social galleries. You set it up once and products sync across all your social content. When prices or availability change, everything updates everywhere automatically.
• Rights Management Made Simple: Get legal permission to use customer and influencer content without awkward conversations or contracts. Taggbox handles the permission process so you can confidently use social content in your marketing. This feature alone saves hours of administrative work each week.
• Bio Link Shopping Pages: Create a mobile-optimized storefront that lives behind your Instagram bio link. Instead of sending people to your main website, they get a curated experience featuring your best products and social proof. These pages typically convert better because they're designed specifically for social traffic.
• Performance Analytics That Matter: See which social content actually drives sales, not just likes and comments. You can identify your most valuable brand ambassadors and double down on content types that convert. The insights help you spend your marketing budget on what actually works.

4. Bazaarvoice

Bazaarvoice solves the biggest problem in social commerce—managing content and creators at scale. Instead of juggling multiple tools to work with influencers, track content performance, and measure sales, you get everything in one platform. The company's new Vibe solution specifically targets brands that want to turn social content into serious revenue. You don’t need to hire an army of social media managers.

Key Features:

• Creator Campaign Management: Handle everything from finding influencers to measuring sales impact in one dashboard. You can manage hundreds of creator relationships without spreadsheets or email chains. The platform automates most of the administrative work so you can focus on strategy and creative direction.
• AI Content Optimization: Let artificial intelligence decide when and where to post content for maximum sales impact. The AI learns from your performance data to optimize posting schedules, audience targeting, and content formats automatically. This means better results with less manual work from your team.
• Shoppable Content Galleries: Turn customer and influencer photos into interactive shopping experiences on your website. These galleries increase revenue per session by up to 251% because shoppers see real people using your products. The authentic content builds trust that professional photography often can't match.
• Real Revenue Tracking: See actual sales numbers instead of guessing based on clicks and impressions. The platform tracks purchases back to specific creators and content pieces so you know exactly what's working. This data helps you allocate budget to the creators and content types that actually drive sales.
• Network of 21 Million Creators: Access Bazaarvoice's massive database of verified content creators across all demographics and niches. You can find creators who match your brand values and target audience without spending weeks on outreach. The platform handles initial creator vetting so you work with legitimate influencers.

5. Pinterest

‍Pinterest is great for making visual boards or mood boards for oyur business. You can pin products you want users to purchase. They’re great for inspiring your customers, spreading the word, and well, making your brand look artistic. Pinterest is great for creative sales. If your brand revolves around visual art, design, or impulsive purchases, it just might be the right fit. It’s one of the best social commerce platforms for social media advertising.

Key Features:

• Product Catalogs Update Automatically: Connect your e-commerce store to create Product Pins for every item you sell. When you add new products or change prices, Pinterest updates everything automatically. Your entire inventory becomes discoverable through Pinterest search without manual uploading.
• Shopping Ads: Run targeted campaigns that show products to people actively searching for what you sell. Pinterest's advertising often costs less than other platforms because there's less competition for attention. Users are in a shopping mindset, so they're more likely to click and buy.
• Performance+ Creative Optimization: Let Pinterest automatically test different versions of your product pins to find what works best. The system creates variations of your content and promotes the versions that get the most engagement and sales. This optimization happens continuously without you managing multiple ad versions.
• Shop Tab Storefront: Turn your Pinterest profile into a visual catalog where users can browse your products by category. The Shop tab feels natural on Pinterest because users expect to find products when they visit business profiles. You can organize products into collections that match how people actually shop.
• Rich Pins for Better Product Information: Show real-time pricing, availability, and product details directly on your pins. When product information changes on your website, Rich Pins update automatically so customers always see current details. This reduces confusion and abandoned shopping carts from outdated information.

6. Twitch

Twitch works differently than other social commerce platforms because it's built around live community interaction rather than polished content. Gaming and tech brands find success here because Twitch viewers trust streamers they watch regularly and value authentic product recommendations over traditional advertising. The platform's strength is building genuine relationships between creators and their audiences, which translates into loyal customers for the right brands.

Key Features:

• Creator Monetization: Support streamers through subscriptions, tips, and affiliate programs regardless of their follower count. This democratization means you can work with emerging creators who have highly engaged niche audiences. Smaller streamers often deliver better results because their communities trust them more.
• Collaborative Streaming Events: Partner with multiple creators simultaneously for co-streaming events that reach several audiences at once. These collaborative streams create unique content opportunities and shared experiences that feel special to viewers. You can sponsor events that bring communities together around your products.
• Gear on Amazon Integration: Let viewers buy products they see streamers using with direct links to Amazon. This works especially well for gaming equipment, tech gadgets, and streaming gear that viewers want to replicate. The integration feels natural because streamers genuinely use and recommend these products.
• Real-Time Community Engagement: Build relationships through live chat interaction during streams. Twitch users are incredibly loyal to creators they follow regularly, making successful partnerships extremely valuable long-term. The real-time format allows for immediate feedback and authentic product demonstrations.
• Brand Partnership Tools: Use Twitch's built-in sponsorship features to connect with streamers and track campaign performance. The platform provides disclosure tools and performance metrics that ensure transparency and measurable results. New features make it easier for streamers to signal interest in brand collaborations.

7. YouTube

YouTube Shopping turns the world's biggest video platform into a place where education meets purchasing. With over 30 billion hours of shopping-related content watched in 2023, people already use YouTube to research products before buying. The platform's power lies in detailed product demonstrations and tutorials that build trust before asking for a sale.

Key Features:

• Channel Storefronts: Build comprehensive product showcases directly on your YouTube channel. Viewers can browse your entire inventory, view detailed product information, and make purchases without leaving YouTube. The storefront integrates with multiple e-commerce platforms so you can sell products from different business units in one place.
• Shoppable Video Tags: Tag products in regular videos, live streams, and YouTube Shorts so viewers can buy what they see. Product information appears naturally during videos without interrupting the viewing experience. Every video becomes a potential sales opportunity when viewers can click to learn more about items they see.
• Live Shopping Events: Host real-time broadcasts where viewers can purchase products instantly during live demonstrations. These events create excitement and urgency while allowing detailed product explanations and Q&A sessions. Successful live shopping events often generate significant sales spikes and build community engagement.
• Creator Partnership Programs: Work with YouTube's massive creator network for authentic product reviews and demonstrations. The platform's partnership tools help facilitate collaborations while ensuring proper disclosure and tracking. Creators can earn commissions while providing valuable product education to their audiences.
• Performance Analytics: Access detailed insights into which videos drive product discovery and sales. YouTube's analytics show exactly how viewers interact with product tags and which content formats convert best. This data helps you optimize your video strategy for maximum commercial impact.

8. Amazon Live

Amazon Live removes the biggest block in online shopping—trusting that products will match expectations. Since customers can buy with one click using their existing Amazon accounts and Prime shipping, the platform focuses purely on product demonstration and education. For brands already selling on Amazon, Live provides a way to stand out in a crowded marketplace through personality and real-time interaction.

Key Features:

• One-Click Buying: Display products beneath live streams with instant purchasing through Amazon's checkout system. Viewers can add items to their cart with single clicks while watching demonstrations. The familiar Amazon buying process reduces friction compared to learning new checkout systems on other platforms.
• Multi-Device Shopping: Reach customers on Amazon's website, mobile app, and Fire TV devices simultaneously. The "shop the show" technology lets TV viewers use their phones to browse and buy products they see on screen. This multi-device approach maximizes reach within Amazon's ecosystem.
• Prime Video: Feature your products on Amazon's 24/7 live shopping channel that runs continuously. This always-on format means your products can be discovered even when you're not actively streaming. The channel showcases the best content from Amazon Live creators and most engaging shopping experiences.
• Influencer Partnerships: Partner with Amazon influencers who can host live streams featuring your products. These partnerships leverage existing customer relationships and trust while providing authentic product endorsements. The Amazon Influencer Program's structure ensures proper tracking and attribution for all sales generated.
• Real-Time Q and As: Engage directly with viewers through live chat to answer questions and provide demonstrations. This immediate interaction builds trust and helps overcome purchase objections in real-time. The chat feature often drives higher engagement and conversion rates than pre-recorded content.

9. LINE

LINE owns the Japanese digital landscape in a way no other platform matches in any country. With 96 million users representing 78% of Japan's population, LINE has become an essential infrastructure for communication, payments, and shopping. The platform succeeds because it understands Japanese consumer behavior and provides culturally appropriate features that feel natural rather than forced.

Key Features:

• Official Business Accounts: Create dedicated customer service and sales channels that feel like personal conversations. Japanese customers prefer direct communication with brands, and LINE's messaging format provides exactly that experience. You can handle everything from product recommendations to order support through chat that customers actually enjoy using.
• LINE Pay for Trusted Transactions: Accept payments through Japan's most popular mobile payment system. LINE Pay's widespread adoption means customers don't need to enter credit card information or learn new payment methods. The integrated system supports both online purchases and in-store transactions through QR code scanning.
• Targeted Coupon Distribution: Send personalized offers directly to customer phones to drive both online and offline sales. These coupons can be time-sensitive to create urgency and can be tracked to measure redemption rates. The system works particularly well for retail stores bridging digital marketing with physical visits.
• VOOM Video Content: Use LINE's video platform to showcase products through engaging visual content that reaches Japanese audiences. VOOM functions like other short-form video platforms but targets users who may not use TikTok or Instagram regularly. Video content consistently outperforms static images on the platform.
• Interactive Messaging: Send interactive messages that include product images, videos, and direct purchasing options. These rich messages can feature multiple products with detailed descriptions and immediate buying options. The messaging format feels personal and helpful rather than promotional or pushy.

10. WeChat

WeChat operates as China's super app where over 1.3 billion people manage their entire digital lives. Users message friends, pay bills, order food, book travel, and shop without ever leaving the app. For businesses targeting Chinese consumers, WeChat isn't just another social platform—it's the primary way people interact with brands and make purchases.

Key Features:

• Mini Shops: Build sophisticated shopping experiences that function like full websites inside WeChat. These shops doubled active merchants and tripled daily sellers in 2024 because they provide familiar shopping experiences within the app people use most. Users can browse catalogs, compare products, and complete purchases without app switching.
• WeChat Pay: Process payments through China's most trusted digital payment system used by hundreds of millions daily. WeChat Pay handles everything from individual purchases to group buying and subscription services seamlessly. The payment integration eliminates friction and supports various payment methods preferred by Chinese consumers.
• Social Commerce Chat: Enable product sharing and group purchasing directly through WeChat conversations. Chinese consumers often make buying decisions collectively, so these social features drive more sales than individual shopping. Friends can discuss purchases, share recommendations, and organize group discounts naturally through chat.
• Content Marketing: Build lasting customer relationships through branded content that subscribers actually want to receive. These accounts function like magazines that customers follow for updates, tips, and product recommendations. The content marketing approach builds brand loyalty and drives repeat purchases over time.
• QR Codes: Connect any offline touchpoint with your digital shopping experience through QR code scanning. Chinese consumers scan QR codes regularly, making this the perfect bridge between physical and digital experiences. You can use codes on products, advertisements, store displays, or business cards to drive instant traffic.

11. Instagram

Instagram has perfected the art of making shopping feel natural within social browsing. With over two billion users who come to discover new products and get inspired, the platform offers multiple ways to turn content into sales without feeling pushy. Brands like Soludos and Summer Fridays have mastered Instagram shopping and nailed their sales right.

Key Features:

• Instagram Shops: Create full storefronts within Instagram where customers can browse your entire product range. The shops feature customizable layouts and detailed product pages that mirror traditional e-commerce experiences. In supported regions, customers can complete purchases without leaving Instagram using saved payment information.
• Product Tags: Tag products across posts, Stories, and Reels to turn every piece of content into a sales opportunity. Product tags appear naturally within content, allowing users to tap for more information or immediate purchase. This works across organic content, paid advertisements, and influencer partnerships seamlessly.
• Live Shopping Events: Host real-time shopping experiences where viewers can buy products instantly during broadcasts. These events create excitement and urgency while allowing product demonstrations and real-time customer questions. Successful live shopping events often generate significant sales spikes and build community engagement around your brand.
• Creator Collaboration Tools: Work with Instagram's extensive creator network for authentic product endorsements and expanded reach. The platform provides tools for tracking influencer campaign performance, managing partnerships, and ensuring proper disclosure. Influencer collaborations often drive higher engagement and conversion rates than traditional advertising.
• Smart Product Discovery: Benefit from Instagram's algorithm that shows your products to users most likely to purchase. The platform analyzes user behavior, interests, and purchase history to surface relevant products at optimal moments. This organic discovery helps reduce customer acquisition costs while increasing conversion rates.

12. Xiaohongshu

Xiaohongshu built its reputation as the most trusted source for authentic product recommendations in China. With over 300 million users who share detailed shopping experiences and lifestyle content, the platform influences millions of purchasing decisions daily. Unlike other social networks focused on entertainment, Xiaohongshu users specifically come for product research and shopping inspiration.

Key Features:

• Product Reviews: Build brand credibility through authentic customer reviews and detailed product experiences. The platform's community-driven model encourages honest feedback and comprehensive product information that helps other users make informed decisions. This authentic content often influences buying behavior more than traditional advertising methods.
• Lifestyle Content: Showcase products within inspiring lifestyle content that feels natural rather than promotional. Users come to Xiaohongshu for inspiration and ideas, making them highly receptive to product recommendations that fit their interests. The platform's visual format works perfectly for lifestyle brands, fashion, beauty, and home goods.
• Influencer and KOL Network: Connect with 4,800 key opinion leaders who have built trusted relationships with their audiences. These partnerships provide authentic endorsements and detailed product reviews that carry significant weight with Chinese consumers. 
• Live Shopping: Host live events where viewers can interact with hosts, ask questions, and purchase products in real-time. Live streaming creates community engagement and allows for detailed product demonstrations that build trust. 

13. X 

X has quietly built robust shopping infrastructure while maintaining its strength as a conversation and culture platform. With 586 million monthly users including world leaders, industry experts, and influential decision-makers, X offers access to engaged audiences who shape opinions and trends. The platform works best for brands that can participate authentically in conversations while showcasing products naturally.

Key Features:

• Profile Shops with Shopify Integration: Create storefronts directly on your X profile with automatic product syncing. Users can browse up to 50 products without leaving X, viewing details, pricing, and availability instantly. The profile shop appears prominently on business profiles, making products easily discoverable by followers and visitors.
• Product Drops with Viral Potential: Generate excitement around limited releases using X's Product Drops feature. Users can set reminders and receive notifications when products launch, ensuring interested customers don't miss new releases. This feature capitalizes on X's strength in creating viral moments and building anticipation around exclusive products.
• Live Shopping with Real-Time Conversation: Combine shopping events with X's real-time discussion capabilities. Viewers can ask questions, share opinions, and see social proof through live comments during shopping broadcasts. This dual-stream approach creates unique community-driven shopping experiences that feel natural to the platform.
• Creator Commerce Programs: Support creators through subscription services, tipping, and affiliate marketing programs. These monetization features enable authentic creator partnerships where influencers can earn from their audiences while promoting relevant products. The tools help creators justify spending time creating quality content about your products.
• Social Listening for Customer Insights: Use X's powerful search to find conversations about your products and engage with potential customers. The platform's real-time nature makes it ideal for customer service, product feedback, and market research. You can track brand mentions, respond to inquiries, and join conversations where your products are relevant. Grok is also there as your personal AI assistant.

Conclusion

Social commerce platforms let you connect with customers, wow them, and get more sales. You never know when your next big sale is lurking right around the corner. Plus, engaging with your fans on these platforms can be good for your brand. Don’t underestimate the power of organic growth and virality. Because the internet can turn your business into a sensation.