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Do you need insights into Australia's most successful online shopping platforms? Australia's ecommerce landscape continues to expand rapidly, with major retailers, international giants, and specialized marketplaces driving unprecedented growth across multiple sectors.
Our analysis highlights the top 10 shopping sites in Australia based on their revenue performance, market share, customer engagement, and strategic positioning. You will understand their current operations, growth strategies, and why they dominate Australia's digital retail market.
According to industry data, Australia's ecommerce market reached USD 43.61 billion in 2025 and is projected to expand to USD 108.16 billion by 2030. The market demonstrates robust fundamentals with 9.8 million households shopping online in 2024, spending over $69 billion annually.
Online sales now represent 16.8% of Australia's total retail expenditure, up from approximately 10% pre-pandemic. The leading categories include home and garden products, variety stores, food and liquor, fashion, and electronics. Mobile commerce accounts for 65% of transaction volume, while user penetration reached 78.5% in 2025.
Here are the top shopping sites in Australia for 2025:
Amazon Australia achieved a market cap of approximately $7.88 billion USD in 2024. The platform recorded 72.97 million monthly visits and maintains the largest ecommerce presence in Australia. Amazon's revenue increased by 39% with Prime subscriptions growing substantially, intensifying competition with local retailers and international platforms like Temu and Shein.
Amazon Australia serves as the leading ecommerce platform offering electronics, books, fashion, home goods, and groceries. It operates with extensive distribution networks ensuring rapid delivery nationwide. The platform attracts nearly 54% of Australian online shoppers as their first choice for online purchasing. Amazon's sales are expected to reach around 10 billion Australian dollars by 2026.
Amazon Australia's success stems from its comprehensive product range, competitive pricing, and reliable logistics infrastructure. The company opened a USD 90 million fulfillment center in Western Sydney, adding 360 jobs and expanding capacity for oversized goods. Recent performance shows sustained growth with advanced AI-powered recommendations and mobile-first shopping experiences driving customer engagement.
eBay Australia generates over $1 billion USD in annual revenue and attracts 35-37 million monthly visitors. The platform recorded 36.3 million visits in recent months with an average session duration of 13:30 minutes and 6.83 pages per visit. eBay Australia captures more than half of Australia's online retail sales excluding food, generating an estimated $6.54 billion in revenue.
eBay Australia operates as a leading marketplace combining auction-style formats with "Buy It Now" options. The platform offers flexibility with diverse product ranges, making it the number one choice for competitive deals and locally sourced items among Australian consumers. It maintains its position as the second most-visited shopping site with over 850 million visits monthly.
The marketplace benefits from its unique auction model and extensive seller network. eBay's audience is 63.56% male and 36.44% female, with the largest age group being 25-34 year olds. Direct traffic drives 59.18% of desktop visits, while organic search contributes 27.7% of traffic. The platform continues expanding its authentication services and managed payments system to enhance buyer confidence.
Woolworths generated USD 5.32 billion in online sales during 2024, representing substantial growth in its digital operations. The supermarket chain achieved 16% growth in its WooliesX division, encompassing ecommerce, digital media, and rewards services. Total group sales reached $69 billion with ecommerce sales growing 17.1% in the 2025 financial year.
Woolworths operates as one of Australia's leading supermarket chains offering groceries, fresh produce, and household essentials. The company serves millions of customers monthly through both physical stores and online platforms. Its digital platform features convenient home delivery and click-and-collect services across over 800 supermarkets nationwide.
The company's Everyday Rewards program now reaches 10.4 million active members, with over 70% of food sales attributed to rewards program members. Woolworths' ecommerce segment recorded 16.3% growth with strong performance in on-demand delivery services including MILKRUN expansion to 515 stores. The platform continues investing in automation and supply chain optimization to maintain its competitive edge.
Coles achieved USD 2.97 billion in online revenue during 2024, with ecommerce sales increasing 22% to $4.5 billion AUD in the latest financial year. The supermarket giant's ecommerce penetration reached 11.2%, up 19% year-over-year. Coles operates over 860 supermarkets and 998 liquor stores across Australia.
Coles serves as one of Australia's largest supermarket chains providing comprehensive grocery, fresh produce, and household product ranges. The company offers extensive omnichannel experiences including rapid click-and-collect and home delivery services. Its Flybuys loyalty program reaches approximately 80% of Australian households with 9% growth in active members.
The retailer's Coles 360 retail media business increased revenue by 13.5% year-on-year through improved utilization of in-store and digital media assets. Coles expanded its online network significantly, particularly in immediacy services with enhanced app features including digital receipts, dietary filters, and integrated Flybuys offers. The company continues focusing on sustainability initiatives and customer personalization to drive growth.
Kmart Australia recorded USD 473 million in online sales for 2024, with projections indicating 5-10% growth in 2025. The discount retailer attracts over 17 million online visitors monthly and serves as one of Australia's largest department store chains. Kmart Group achieved total revenue of $11.4 billion with earnings increasing 9.2% to $1.05 billion.
Kmart operates as Australia's leading discount department store offering affordable clothing, home goods, electronics, and toys. The platform provides extensive click-and-collect and home delivery services with strong online integration. Approximately 24% of Australian shoppers consider Kmart their top choice for online shopping needs.
The retailer benefits from its value positioning and private label Anko brand, which now comprises 85% of Kmart sales in Australia. Online penetration reached 9.5% with digital platform enhancements improving customer engagement. Kmart announced ambitious plans to double sales to $20 billion in 10 years through international expansion and focusing on younger demographics.
Big W generated USD 488 million in online sales during 2024, marking steady performance in Australia's competitive retail landscape. The discount department store chain attracts over 19.8 million monthly website visits with average session durations of 3:16 minutes. Big W operates as part of Woolworths Group but reported challenging financial performance with a $35 million loss in fiscal 2025.
Big W serves as Australia's largest discount department store providing clothing, electronics, toys, and home goods. The retailer offers comprehensive click-and-collect and home delivery options with frequent sales events targeting budget-conscious consumers. Its ecommerce sales reached $489 million excluding marketplace operations.
JB Hi-Fi achieved remarkable online growth with sales increasing 16.4% to $1.9 billion AUD for Australia operations in 2025. The electronics retailer reported total group revenue of $10.6 billion, up 10% from the previous year. JB Hi-Fi attracts over 20 million monthly online visitors with strong performance across consumer electronics and entertainment products.
JB Hi-Fi operates as Australia's leading electronics retailer specializing in consumer electronics, home appliances, and entertainment products. The company maintains competitive pricing with extensive product ranges and knowledgeable staff support. It serves customers through both online platforms and physical store networks with convenient home delivery and in-store pickup services.
Online sales demonstrated significant growth with 16.4% increases in Australia and 48.1% growth in New Zealand operations. JB Hi-Fi continues expanding its omnichannel approach while maintaining focus on customer service and value proposition.
Chemist Warehouse generated USD 991 million in online revenue during 2024, maintaining its position as Australia's largest pharmacy chain. The health and beauty retailer achieved substantial digital growth with 50% increases in email-attributed revenue through enhanced customer relationship management systems.
Chemist Warehouse operates Australia's most extensive pharmacy network offering health products, beauty items, vitamins, and personal care goods. The company provides competitive pricing across wide product assortments with both online and physical store integration. It maintains strong market presence through frequent promotions and loyalty programs.
The retailer recently completed a transformational $32 billion merger with Sigma Healthcare, creating a combined network of 879 Australian stores with 30% retail market share. Chemist Warehouse continues leveraging data analytics and personalized marketing to drive customer engagement while expanding its retail media capabilities for supplier partnerships.
Bunnings recorded USD 655 million in online sales for 2024, representing growth in Australia's home improvement sector. The hardware retailer operates with 70% third-party marketplace sales and 30% first-party sales, demonstrating strong partner merchant integration. Bunnings launched its retail media platform Hammer Media to capture additional revenue streams.
Bunnings Warehouse serves as Australia's largest home improvement retailer offering DIY products, garden supplies, and building materials. The company provides extensive click-and-collect services with detailed product information and robust customer support. It operates comprehensive physical store networks supporting omnichannel retail experiences.
The retailer posted sales exceeding $10.2 billion in the first half of the 2025 financial year with strong comparable sales growth. Bunnings benefits from its everyday low pricing model and market-leading position in home improvement retail. The company continues investing in digital transformation and supply chain optimization to enhance customer experiences.
Catch generated USD 244 million in online sales during 2024 before Wesfarmers announced closure of the standalone marketplace in Q4 2025. The online marketplace attracted over 5 million monthly visitors and operated as a diversified ecommerce platform offering electronics, fashion, and home goods. Catch maintained 1.9 million active customers with 63% female demographics.
Catch operated as Australia's leading online marketplace providing competitive pricing across diverse product categories. The platform featured frequent sales events and exclusive deals with both first-party and third-party seller integration. It offered flexible shopping experiences through mobile-optimized interfaces and streamlined checkout processes.
Despite growth initiatives, increased competition from Amazon, Temu, and other international platforms affected Catch's financial performance. Wesfarmers decided to wind down Catch operations while transferring fulfillment capabilities to Kmart Group and select digital capabilities to other retail divisions, eliminating standalone losses while strengthening omnichannel operations.
Australian marketplaces are increasingly focusing on international expansion to access larger customer bases and diversify revenue streams.
Leading Australian retailers are expanding internationally through strategic market selection, focusing on English-speaking markets and Asia-Pacific regions where Australian products command premium positioning. Companies like Kmart's Anko brand are establishing standalone international stores in Philippines and securing partnerships with global retailers including Walmart Canada and European retail chains.
Cross-border ecommerce presents significant opportunities, with Australian products particularly valued in categories like skincare, supplements, gourmet foods, and children's products. Chinese cross-border shoppers show strong preference for Australian goods, with 67% expecting to increase spending on western products including Australian brands, primarily driven by quality perceptions (60%), uniqueness (59%), and value propositions (57%).
International expansion strategies include marketplace partnerships, direct-to-consumer platforms, and strategic acquisitions. Australian retailers benefit from favorable trade agreements, particularly the Australia-United Kingdom Free Trade Agreement and various Asia-Pacific trade partnerships that reduce barriers and streamline cross-border operations.
Australian marketplaces face intensifying competitive pressures from international platforms including Amazon, Temu, and other global players entering the market. You will notice significant challenges in maintaining market share while defending against aggressive pricing strategies and extensive product assortments offered by well-funded international competitors.
Market saturation in traditional categories creates pressure for Australian retailers to innovate and differentiate their value propositions. Established players must invest heavily in technology, logistics, and customer experience improvements to compete effectively against international platforms with superior scale advantages.
Rising operational costs including wages, rent, and logistics expenses challenge profitability margins for Australian retailers. Companies like Woolworths and Coles face ongoing cost pressures that require continuous efficiency improvements and strategic cost management initiatives.
Australian consumers demonstrate strong preferences for ethical and sustainable brands, creating substantial opportunities for marketplaces that align with these values. You can capitalize on research showing 75% of Australian consumers actively seek sustainable shopping options, with 56% willing to accept slower delivery for environmental benefits.
Sustainable product categories experiencing rapid growth include organic clothing, recycled home goods, zero-waste personal care items, and ethically-sourced food products. Australian marketplaces can differentiate by curating sustainable product selections and transparently communicating environmental benefits.
Consumer willingness to pay premium prices for sustainable products creates revenue opportunities for Australian retailers. Market data indicates 80% of consumers will pay higher prices for eco-friendly goods, while 64% rank sustainability among the most important purchase factors.
You will find substantial growth potential in niches like biodegradable electronics accessories, sustainable fashion alternatives, and zero-waste household products.
Sustainable dropshipping presents significant opportunities for Australian entrepreneurs seeking lower-barrier entry into ecommerce. This approach enables focus on curated eco-friendly product selections without extensive inventory investments while serving growing consumer demand for sustainable alternatives.
Niche categories showing strong growth potential include bamboo-based products, organic personal care items, sustainable packaging solutions, and ethically-sourced home goods.
Australia's ecommerce landscape demonstrates remarkable resilience and growth across diverse retail sectors. You can see how leading organizations maintain competitive positions through strong financial performance, strategic innovation, and customer-focused approaches. If you need insights into investment opportunities or business strategies, this analysis provides comprehensive guidance on Australia's most successful digital retailers.
You will find these platforms represent diverse industries from supermarkets and electronics to health products and home improvement. Their consistent revenue growth, technological advancement, and market adaptation demonstrate Australia's economic strength and digital commerce maturity.
